The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism

Detalhes bibliográficos
Autor(a) principal: Wu, Yu
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/159474
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Research and CRM
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spelling The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s TourismChinese touriststourism recoverypost-pandemicpromotional content and approachSDG 8 - Decent work and economic growthSDG 11 - Sustainable cities and communitiesSDG 17 - Partnerships for the goalsDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Research and CRMSince tourism practitioners have not received Chinese tourists for three years, they have challenges in developing new marketing strategies to attract upcoming visitors, so it is necessary to discover the latest travel needs of Chinese tourists after the pandemic. In the case of service promotion, at the time of the outbreak, hotels highlighting that their services meet epidemic prevention standards often attract more visitors to purchase, but when people's lives return to normal, this emphasis is likely to have the opposite effect due to changes in the general environment. During the process of attracting followers, the emergence of KOL marketing due to the development of the Internet has made it possible to reach potential audiences in more than just operating an official community account. The transformation of Chinese tourists in terms of service needs and information access is one of the main reasons for the failure of customer acquisition. The study found that choosing the appropriate promotional content and approach is the core element of successful customer acquisition and that financial promotion and KOL marketing have a direct impact on enhancing tourists' travel interests and purchase intention. The research on the selection of promotional content and approach updates the findings of previous studies on Chinese tourist insights and can effectively guide tourism practitioners to improve their performance.Rita, Paulo Miguel Rasquinho FerreiraVong, CelesteRUNWu, Yu2023-10-232026-10-23T00:00:00Z2023-10-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/159474TID:203378393enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:41:53Zoai:run.unl.pt:10362/159474Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:57:33.779462Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
title The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
spellingShingle The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
Wu, Yu
Chinese tourists
tourism recovery
post-pandemic
promotional content and approach
SDG 8 - Decent work and economic growth
SDG 11 - Sustainable cities and communities
SDG 17 - Partnerships for the goals
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
title_full The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
title_fullStr The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
title_full_unstemmed The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
title_sort The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism
author Wu, Yu
author_facet Wu, Yu
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Vong, Celeste
RUN
dc.contributor.author.fl_str_mv Wu, Yu
dc.subject.por.fl_str_mv Chinese tourists
tourism recovery
post-pandemic
promotional content and approach
SDG 8 - Decent work and economic growth
SDG 11 - Sustainable cities and communities
SDG 17 - Partnerships for the goals
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Chinese tourists
tourism recovery
post-pandemic
promotional content and approach
SDG 8 - Decent work and economic growth
SDG 11 - Sustainable cities and communities
SDG 17 - Partnerships for the goals
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Research and CRM
publishDate 2023
dc.date.none.fl_str_mv 2023-10-23
2023-10-23T00:00:00Z
2026-10-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/159474
TID:203378393
url http://hdl.handle.net/10362/159474
identifier_str_mv TID:203378393
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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