Consumer Preferences in the Portuguese Ostomy Care Market

Detalhes bibliográficos
Autor(a) principal: Perella, Cindy Gabriely de Freitas
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140494
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Consumer Preferences in the Portuguese Ostomy Care MarketOstomy careQuality of lifeConsumer preferencesPeople living with an ostomyMarketingConsumer preferences and needsDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceAdvertising is a paid form of presentation of goods, services, ideas by an identified sponsor. Companies spend huge amount of money on advertising and try to focus on solving consumer needs and address their preference. To run a good and strategic campaign, Marketing departments must know their costumers’ preferences. This is one of the lacks in the segment of Ostomy Care, which is the field of medicine that takes care of chronic patients with a stoma. From one day to another, after a surgery, they need to live with a stoma to be able to address physiologic needs. Since the beginning of this therapeutic care patients have listened to their nurses and used the products they recommend. However, once this product is 100% reimbursed, since 2017, by the government in Portugal, patients have the change of choosing it no matter how much it costs. It is estimated that those patients have chosen their own products. This research intended to study if they really choose their products and what are their criteria when taking the decision of using it. With these answers, Marketing department could develop better campaigns, focused on what they really care. As results, it was found that yes, most Portuguese ostomized people do choose their products and the most valued criteria are stick well on the skin, have a secure fit and being comfortable. In this sense, marketing departments of OC companies should focus on promoting it.Orghian, DianaRUNPerella, Cindy Gabriely de Freitas2022-06-22T13:26:11Z2022-04-292022-04-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140494TID:203026942enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:39Zoai:run.unl.pt:10362/140494Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:41.567786Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Consumer Preferences in the Portuguese Ostomy Care Market
title Consumer Preferences in the Portuguese Ostomy Care Market
spellingShingle Consumer Preferences in the Portuguese Ostomy Care Market
Perella, Cindy Gabriely de Freitas
Ostomy care
Quality of life
Consumer preferences
People living with an ostomy
Marketing
Consumer preferences and needs
title_short Consumer Preferences in the Portuguese Ostomy Care Market
title_full Consumer Preferences in the Portuguese Ostomy Care Market
title_fullStr Consumer Preferences in the Portuguese Ostomy Care Market
title_full_unstemmed Consumer Preferences in the Portuguese Ostomy Care Market
title_sort Consumer Preferences in the Portuguese Ostomy Care Market
author Perella, Cindy Gabriely de Freitas
author_facet Perella, Cindy Gabriely de Freitas
author_role author
dc.contributor.none.fl_str_mv Orghian, Diana
RUN
dc.contributor.author.fl_str_mv Perella, Cindy Gabriely de Freitas
dc.subject.por.fl_str_mv Ostomy care
Quality of life
Consumer preferences
People living with an ostomy
Marketing
Consumer preferences and needs
topic Ostomy care
Quality of life
Consumer preferences
People living with an ostomy
Marketing
Consumer preferences and needs
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-06-22T13:26:11Z
2022-04-29
2022-04-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140494
TID:203026942
url http://hdl.handle.net/10362/140494
identifier_str_mv TID:203026942
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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