Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/28235 |
Resumo: | Many times individuals make purchasing decisions about products of different price categories (premium or cheap), what allows to assess their level of risk. Furthering previous research on the impact of emotions in decision making, this paper analyzes financial behavior when complementary items are restricted to the price category of the main good and how regret and responsibility influence that decision. Experiment 1 (n=68) revealed that when individuals expect to buy complementary goods from the same price category, the expensive brand was preferred stronger than if there was no restriction. Experiment 2 (n=68) analyzed the same situation for when the outcome of the decision influences others besides the individual. Results showed that even considering that individuals feel higher regret and responsibility when restricted in their options, these emotions were not significant for their final choice. |
id |
RCAP_6e7a33fd7957ace317609e5899f3155e |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/28235 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibilityAnticipated regretResponsibilityDecision makingComplementary goodsDomínio/Área Científica::Ciências Sociais::Economia e GestãoMany times individuals make purchasing decisions about products of different price categories (premium or cheap), what allows to assess their level of risk. Furthering previous research on the impact of emotions in decision making, this paper analyzes financial behavior when complementary items are restricted to the price category of the main good and how regret and responsibility influence that decision. Experiment 1 (n=68) revealed that when individuals expect to buy complementary goods from the same price category, the expensive brand was preferred stronger than if there was no restriction. Experiment 2 (n=68) analyzed the same situation for when the outcome of the decision influences others besides the individual. Results showed that even considering that individuals feel higher regret and responsibility when restricted in their options, these emotions were not significant for their final choice.Martinez, Luís FructuosoRUNVieira, Henrique Nuno Pereira2018-01-15T14:03:13Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/28235TID:201753120enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:15:05Zoai:run.unl.pt:10362/28235Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:53.638011Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
title |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
spellingShingle |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility Vieira, Henrique Nuno Pereira Anticipated regret Responsibility Decision making Complementary goods Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
title_full |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
title_fullStr |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
title_full_unstemmed |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
title_sort |
Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility |
author |
Vieira, Henrique Nuno Pereira |
author_facet |
Vieira, Henrique Nuno Pereira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martinez, Luís Fructuoso RUN |
dc.contributor.author.fl_str_mv |
Vieira, Henrique Nuno Pereira |
dc.subject.por.fl_str_mv |
Anticipated regret Responsibility Decision making Complementary goods Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Anticipated regret Responsibility Decision making Complementary goods Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Many times individuals make purchasing decisions about products of different price categories (premium or cheap), what allows to assess their level of risk. Furthering previous research on the impact of emotions in decision making, this paper analyzes financial behavior when complementary items are restricted to the price category of the main good and how regret and responsibility influence that decision. Experiment 1 (n=68) revealed that when individuals expect to buy complementary goods from the same price category, the expensive brand was preferred stronger than if there was no restriction. Experiment 2 (n=68) analyzed the same situation for when the outcome of the decision influences others besides the individual. Results showed that even considering that individuals feel higher regret and responsibility when restricted in their options, these emotions were not significant for their final choice. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-06-30 2017-06-30T00:00:00Z 2018-01-15T14:03:13Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/28235 TID:201753120 |
url |
http://hdl.handle.net/10362/28235 |
identifier_str_mv |
TID:201753120 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137914156744704 |