Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility

Detalhes bibliográficos
Autor(a) principal: Vieira, Henrique Nuno Pereira
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/28235
Resumo: Many times individuals make purchasing decisions about products of different price categories (premium or cheap), what allows to assess their level of risk. Furthering previous research on the impact of emotions in decision making, this paper analyzes financial behavior when complementary items are restricted to the price category of the main good and how regret and responsibility influence that decision. Experiment 1 (n=68) revealed that when individuals expect to buy complementary goods from the same price category, the expensive brand was preferred stronger than if there was no restriction. Experiment 2 (n=68) analyzed the same situation for when the outcome of the decision influences others besides the individual. Results showed that even considering that individuals feel higher regret and responsibility when restricted in their options, these emotions were not significant for their final choice.
id RCAP_6e7a33fd7957ace317609e5899f3155e
oai_identifier_str oai:run.unl.pt:10362/28235
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibilityAnticipated regretResponsibilityDecision makingComplementary goodsDomínio/Área Científica::Ciências Sociais::Economia e GestãoMany times individuals make purchasing decisions about products of different price categories (premium or cheap), what allows to assess their level of risk. Furthering previous research on the impact of emotions in decision making, this paper analyzes financial behavior when complementary items are restricted to the price category of the main good and how regret and responsibility influence that decision. Experiment 1 (n=68) revealed that when individuals expect to buy complementary goods from the same price category, the expensive brand was preferred stronger than if there was no restriction. Experiment 2 (n=68) analyzed the same situation for when the outcome of the decision influences others besides the individual. Results showed that even considering that individuals feel higher regret and responsibility when restricted in their options, these emotions were not significant for their final choice.Martinez, Luís FructuosoRUNVieira, Henrique Nuno Pereira2018-01-15T14:03:13Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/28235TID:201753120enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:15:05Zoai:run.unl.pt:10362/28235Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:53.638011Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
title Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
spellingShingle Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
Vieira, Henrique Nuno Pereira
Anticipated regret
Responsibility
Decision making
Complementary goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
title_full Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
title_fullStr Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
title_full_unstemmed Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
title_sort Purchasing decisions when complementary goods have a price category restriction: an analysis on regret and responsibility
author Vieira, Henrique Nuno Pereira
author_facet Vieira, Henrique Nuno Pereira
author_role author
dc.contributor.none.fl_str_mv Martinez, Luís Fructuoso
RUN
dc.contributor.author.fl_str_mv Vieira, Henrique Nuno Pereira
dc.subject.por.fl_str_mv Anticipated regret
Responsibility
Decision making
Complementary goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Anticipated regret
Responsibility
Decision making
Complementary goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Many times individuals make purchasing decisions about products of different price categories (premium or cheap), what allows to assess their level of risk. Furthering previous research on the impact of emotions in decision making, this paper analyzes financial behavior when complementary items are restricted to the price category of the main good and how regret and responsibility influence that decision. Experiment 1 (n=68) revealed that when individuals expect to buy complementary goods from the same price category, the expensive brand was preferred stronger than if there was no restriction. Experiment 2 (n=68) analyzed the same situation for when the outcome of the decision influences others besides the individual. Results showed that even considering that individuals feel higher regret and responsibility when restricted in their options, these emotions were not significant for their final choice.
publishDate 2017
dc.date.none.fl_str_mv 2017-06-30
2017-06-30T00:00:00Z
2018-01-15T14:03:13Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/28235
TID:201753120
url http://hdl.handle.net/10362/28235
identifier_str_mv TID:201753120
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137914156744704

Registros relacionados