The evolving profile, role and relevance of the medical director in a pharmaceutical company
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10773/15616 |
Resumo: | Over the last years, operations in Pharmaceutical Companies have become more complex, trying to adapt to new demands of the market environment. Overall, the observed change of paradigm requires adapting, mainly by the setting of new priorities, diversification of investments, cost containment strategies, exploring new markets and developping new sets of skills. In this context, new functions have been created, the relevance of some has diminished, and the importance of others has arisen. Amongst these, the medical structure within a Pharmaceutical Company, increased to meet demands, with companies adopting different models to respond to these needs, and becoming a pillar to the business. Assuming the leading role within a medical department, the medical director function often lies in the shadow. It is a key function within Pharma Industry, either on a country or on a Global basis. It has evolved and changed in the past years to meet the constant demands of a changing environment. The Medical Director is a highly skilled and differeniated professional who provides medical and scientific governance within a Pharmaceutical company, since early stages of drug development and up to loss of exclusivity, not only but also by leading a team of other physicians, pharmacists or life scientists whose functions comprise specificities that the medical director needs to understand, provide input to, oversee and lead. As the organization of Pharmaceutical Companies tends to be different, in accordance to values, culture, markets and strategies, the scope of activities of a Medical Director can be broader or may be limited, depending on size of the organization and governance model, but they must fulfil a large set of requirements in order to leverage impact on internal and internal customers. Key technical competencies for medical directors such as an MD degree, a strong clinical foundation, knowledge of drug development, project and team management experience and written and verbal skills are relatively easy to define, but underlying behavioural competencies are more difficult to ascertain, and these are more often the true predictors of success in the role. Beyond seamless proficiency in technical skills, at this level interpersonal skills become far more important, as they are the driver and the distinctive factor between a good and an excelent medical director. And this has impact in the business and in the people doing it. |
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The evolving profile, role and relevance of the medical director in a pharmaceutical companyBiomedicina farmacêuticaIndústria farmacêuticaGestão da qualidadeOver the last years, operations in Pharmaceutical Companies have become more complex, trying to adapt to new demands of the market environment. Overall, the observed change of paradigm requires adapting, mainly by the setting of new priorities, diversification of investments, cost containment strategies, exploring new markets and developping new sets of skills. In this context, new functions have been created, the relevance of some has diminished, and the importance of others has arisen. Amongst these, the medical structure within a Pharmaceutical Company, increased to meet demands, with companies adopting different models to respond to these needs, and becoming a pillar to the business. Assuming the leading role within a medical department, the medical director function often lies in the shadow. It is a key function within Pharma Industry, either on a country or on a Global basis. It has evolved and changed in the past years to meet the constant demands of a changing environment. The Medical Director is a highly skilled and differeniated professional who provides medical and scientific governance within a Pharmaceutical company, since early stages of drug development and up to loss of exclusivity, not only but also by leading a team of other physicians, pharmacists or life scientists whose functions comprise specificities that the medical director needs to understand, provide input to, oversee and lead. As the organization of Pharmaceutical Companies tends to be different, in accordance to values, culture, markets and strategies, the scope of activities of a Medical Director can be broader or may be limited, depending on size of the organization and governance model, but they must fulfil a large set of requirements in order to leverage impact on internal and internal customers. Key technical competencies for medical directors such as an MD degree, a strong clinical foundation, knowledge of drug development, project and team management experience and written and verbal skills are relatively easy to define, but underlying behavioural competencies are more difficult to ascertain, and these are more often the true predictors of success in the role. Beyond seamless proficiency in technical skills, at this level interpersonal skills become far more important, as they are the driver and the distinctive factor between a good and an excelent medical director. And this has impact in the business and in the people doing it.Nos últimos anos, as operações das empresas farmacêuticas têm-se tornado mais complexas, tentando adaptar-se às novas exigências do ambiente de mercado. Globalmente, a mudança de paradigma observada requer adaptação, principalmente através do estabelecimento de novas prioridades, diversificação dos investimentos, estratégias de contenção de custos, explorando novos mercados e desenvolvendo novos conjuntos de competências. Neste contexto, novas funções foram criadas, a importância de algumas diminuiu, e a importância de outras emergiu. Entre estas, a estrutura médica dentro de uma empresa farmacêutica aumentou para responder às exigências, com as empresas a adoptarem diferentes modelos para responder a estas necessidades, tornando-se um pilar para o negócio. Assumindo o papel de lider dentro de um departamento médico, a função de diretor médico permanece muitas vezes na sombra. É uma função chave dentro da Indústria Farmacêutica, seja num país ou numa base global. Esta função tem evoluído e mudado nos últimos anos para responder às exigências constantes de um ambiente em mudança. O Diretor Médico é um profissional altamente qualificado e diferenciado que confere orientação médica e científica dentro de uma empresa farmacêutica, desde as fases iniciais de desenvolvimento de medicamentos e até perda de exclusividade, não só mas também por liderar uma equipa de outros médicos, farmacêuticos ou cientistas, cujas funções incluem especificidades que o diretor médico precisa compreender, contribuir para, supervisionar e liderar. Como a organização das empresas farmacêuticas tende a ser diferente, de acordo com os valores, cultura, mercados e estratégias, o âmbito das actividades de um diretor médico pode ser mais amplo ou pode ser limitado, dependendo do tamanho e do modelo de organização e governança, mas deve cumprir um largo conjunto de requisitos a fim de maximizar o seu impacto sobre os clientes internos e externos. Competências técnicas fundamentais para diretores médicos, como uma especialização em Medicina, uma forte base clínica, conhecimento de desenvolvimento de medicamentos, experiência em gestão de equipas e de projectos, e elevada capacidade escrita e verbal são relativamente fáceis de definir, mas competências comportamentais subjacentes são mais difíceis de encontrar, e estas são mais frequentemente os verdadeiros preditores de sucesso na função. Além da proficiência irrepreensível em habilidades técnicas, a este nível as habilidades interpessoais tornam-se muito mais importantes, pois são o condutor e o factor distintivo entre um bom e um excelente diretor médico. E isso tem impacto no negócio e nas pessoas que nele trabalham.Universidade de Aveiro2018-07-20T14:00:54Z2015-09-07T00:00:00Z2015-09-072016-09-06T14:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10773/15616TID:201568462engPereira, Carla Raquel Xavierinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-06T03:57:02Zoai:ria.ua.pt:10773/15616Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-06T03:57:02Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
title |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
spellingShingle |
The evolving profile, role and relevance of the medical director in a pharmaceutical company Pereira, Carla Raquel Xavier Biomedicina farmacêutica Indústria farmacêutica Gestão da qualidade |
title_short |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
title_full |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
title_fullStr |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
title_full_unstemmed |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
title_sort |
The evolving profile, role and relevance of the medical director in a pharmaceutical company |
author |
Pereira, Carla Raquel Xavier |
author_facet |
Pereira, Carla Raquel Xavier |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pereira, Carla Raquel Xavier |
dc.subject.por.fl_str_mv |
Biomedicina farmacêutica Indústria farmacêutica Gestão da qualidade |
topic |
Biomedicina farmacêutica Indústria farmacêutica Gestão da qualidade |
description |
Over the last years, operations in Pharmaceutical Companies have become more complex, trying to adapt to new demands of the market environment. Overall, the observed change of paradigm requires adapting, mainly by the setting of new priorities, diversification of investments, cost containment strategies, exploring new markets and developping new sets of skills. In this context, new functions have been created, the relevance of some has diminished, and the importance of others has arisen. Amongst these, the medical structure within a Pharmaceutical Company, increased to meet demands, with companies adopting different models to respond to these needs, and becoming a pillar to the business. Assuming the leading role within a medical department, the medical director function often lies in the shadow. It is a key function within Pharma Industry, either on a country or on a Global basis. It has evolved and changed in the past years to meet the constant demands of a changing environment. The Medical Director is a highly skilled and differeniated professional who provides medical and scientific governance within a Pharmaceutical company, since early stages of drug development and up to loss of exclusivity, not only but also by leading a team of other physicians, pharmacists or life scientists whose functions comprise specificities that the medical director needs to understand, provide input to, oversee and lead. As the organization of Pharmaceutical Companies tends to be different, in accordance to values, culture, markets and strategies, the scope of activities of a Medical Director can be broader or may be limited, depending on size of the organization and governance model, but they must fulfil a large set of requirements in order to leverage impact on internal and internal customers. Key technical competencies for medical directors such as an MD degree, a strong clinical foundation, knowledge of drug development, project and team management experience and written and verbal skills are relatively easy to define, but underlying behavioural competencies are more difficult to ascertain, and these are more often the true predictors of success in the role. Beyond seamless proficiency in technical skills, at this level interpersonal skills become far more important, as they are the driver and the distinctive factor between a good and an excelent medical director. And this has impact in the business and in the people doing it. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-09-07T00:00:00Z 2015-09-07 2016-09-06T14:00:00Z 2018-07-20T14:00:54Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10773/15616 TID:201568462 |
url |
http://hdl.handle.net/10773/15616 |
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TID:201568462 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de Aveiro |
publisher.none.fl_str_mv |
Universidade de Aveiro |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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