Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good

Detalhes bibliográficos
Autor(a) principal: Saur-Amaral, Irina
Data de Publicação: 2023
Outros Autores: Aragonez, Teresa, Filipe, Sandra
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/38164
Resumo: The main goal of this paper is to describe a specific teaching-learning project implemented in two higher education courses – Bachelor in Marketing and Master in Competitiveness and Business Development, offered at a higher education institution. The project integrated Project Based Learning (PBL) methodologies and authentic learning, supported by technology, with Sustainable Development Goals (SDGs), studying real companies from different industries, and aiming to improve the quality of the learning experience, students’ motivation and academic success. A total of 300 students were involved in the 1st semester of the year 2022/2023. The idea of sustainable cocreation was at the base of this pedagogical innovation project, so that students may become aware and assume responsibility on the impact of marketing, strategy and competitiveness decisions in the contemporary society. Students were challenged to include in their works a proposal of actions that had positive impact and contributed to the SDGs defined by the United Nations and to reflect and measure the potential impact of these actions at the level of the community. From an operational perspective, students developed different activities in their academic works, in four different curricular units, in line with the educational level and syllabus of each curricular unit, always related to real companies from different industries and supported by different technologies, using different immersive learning experiences where students could combine authentic learning and SDGs analysis.
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spelling Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for goodEducational technologiesAuthentic learningPedagogical innovation projectPBL methodologiesSustainable Development Goals (SDGs)Marketing educationThe main goal of this paper is to describe a specific teaching-learning project implemented in two higher education courses – Bachelor in Marketing and Master in Competitiveness and Business Development, offered at a higher education institution. The project integrated Project Based Learning (PBL) methodologies and authentic learning, supported by technology, with Sustainable Development Goals (SDGs), studying real companies from different industries, and aiming to improve the quality of the learning experience, students’ motivation and academic success. A total of 300 students were involved in the 1st semester of the year 2022/2023. The idea of sustainable cocreation was at the base of this pedagogical innovation project, so that students may become aware and assume responsibility on the impact of marketing, strategy and competitiveness decisions in the contemporary society. Students were challenged to include in their works a proposal of actions that had positive impact and contributed to the SDGs defined by the United Nations and to reflect and measure the potential impact of these actions at the level of the community. From an operational perspective, students developed different activities in their academic works, in four different curricular units, in line with the educational level and syllabus of each curricular unit, always related to real companies from different industries and supported by different technologies, using different immersive learning experiences where students could combine authentic learning and SDGs analysis.UA Editora2023-06-21T15:17:13Z2023-06-19T00:00:00Z2023-06-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/38164eng2184-910210.34624/iciemc.v0i4.32541Saur-Amaral, IrinaAragonez, TeresaFilipe, Sandrainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:14:32Zoai:ria.ua.pt:10773/38164Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:08:41.893223Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
title Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
spellingShingle Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
Saur-Amaral, Irina
Educational technologies
Authentic learning
Pedagogical innovation project
PBL methodologies
Sustainable Development Goals (SDGs)
Marketing education
title_short Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
title_full Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
title_fullStr Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
title_full_unstemmed Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
title_sort Innovative approaches to teaching and learning: Project Based Learning (PBL) practices for good
author Saur-Amaral, Irina
author_facet Saur-Amaral, Irina
Aragonez, Teresa
Filipe, Sandra
author_role author
author2 Aragonez, Teresa
Filipe, Sandra
author2_role author
author
dc.contributor.author.fl_str_mv Saur-Amaral, Irina
Aragonez, Teresa
Filipe, Sandra
dc.subject.por.fl_str_mv Educational technologies
Authentic learning
Pedagogical innovation project
PBL methodologies
Sustainable Development Goals (SDGs)
Marketing education
topic Educational technologies
Authentic learning
Pedagogical innovation project
PBL methodologies
Sustainable Development Goals (SDGs)
Marketing education
description The main goal of this paper is to describe a specific teaching-learning project implemented in two higher education courses – Bachelor in Marketing and Master in Competitiveness and Business Development, offered at a higher education institution. The project integrated Project Based Learning (PBL) methodologies and authentic learning, supported by technology, with Sustainable Development Goals (SDGs), studying real companies from different industries, and aiming to improve the quality of the learning experience, students’ motivation and academic success. A total of 300 students were involved in the 1st semester of the year 2022/2023. The idea of sustainable cocreation was at the base of this pedagogical innovation project, so that students may become aware and assume responsibility on the impact of marketing, strategy and competitiveness decisions in the contemporary society. Students were challenged to include in their works a proposal of actions that had positive impact and contributed to the SDGs defined by the United Nations and to reflect and measure the potential impact of these actions at the level of the community. From an operational perspective, students developed different activities in their academic works, in four different curricular units, in line with the educational level and syllabus of each curricular unit, always related to real companies from different industries and supported by different technologies, using different immersive learning experiences where students could combine authentic learning and SDGs analysis.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-21T15:17:13Z
2023-06-19T00:00:00Z
2023-06-19
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url http://hdl.handle.net/10773/38164
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language eng
dc.relation.none.fl_str_mv 2184-9102
10.34624/iciemc.v0i4.32541
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publisher.none.fl_str_mv UA Editora
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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