Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns
Main Author: | |
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Publication Date: | 2018 |
Format: | Master thesis |
Language: | eng |
Source: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Download full: | http://hdl.handle.net/10362/38342 |
Summary: | The present document analyses the role of marketing campaigns in the CRM of organizations and how this can be applied to the football industry. It elaborates on the advantages of using e-mail and SMS channels for marketing campaigns, providing insights on how to structure them. It finalizes by providing a practical framework for implementation and measurement of e-mail and SMS marketing campaigns in the light of SL Benfica’s needs, adding examples of possible campaigns devised by the CRM Field Lab group |
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Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaignsMarketing campaignsAnalysisE-mailSMSDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present document analyses the role of marketing campaigns in the CRM of organizations and how this can be applied to the football industry. It elaborates on the advantages of using e-mail and SMS channels for marketing campaigns, providing insights on how to structure them. It finalizes by providing a practical framework for implementation and measurement of e-mail and SMS marketing campaigns in the light of SL Benfica’s needs, adding examples of possible campaigns devised by the CRM Field Lab groupCardoso, ElizabeteRUNPereira, Rafael Mendes2021-01-20T01:30:16Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38342TID:201864215enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:12Zoai:run.unl.pt:10362/38342Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:30:59.869244Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
title |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
spellingShingle |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns Pereira, Rafael Mendes Marketing campaigns Analysis SMS Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
title_full |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
title_fullStr |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
title_full_unstemmed |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
title_sort |
Fiel lab CRM at Benfica- proposing a framework for divising and measuring marketing campaigns |
author |
Pereira, Rafael Mendes |
author_facet |
Pereira, Rafael Mendes |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardoso, Elizabete RUN |
dc.contributor.author.fl_str_mv |
Pereira, Rafael Mendes |
dc.subject.por.fl_str_mv |
Marketing campaigns Analysis SMS Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing campaigns Analysis SMS Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The present document analyses the role of marketing campaigns in the CRM of organizations and how this can be applied to the football industry. It elaborates on the advantages of using e-mail and SMS channels for marketing campaigns, providing insights on how to structure them. It finalizes by providing a practical framework for implementation and measurement of e-mail and SMS marketing campaigns in the light of SL Benfica’s needs, adding examples of possible campaigns devised by the CRM Field Lab group |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-20 2018-01-20T00:00:00Z 2021-01-20T01:30:16Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/38342 TID:201864215 |
url |
http://hdl.handle.net/10362/38342 |
identifier_str_mv |
TID:201864215 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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