Growth hacking, digital marketing and startup metrics - a data driven approach

Detalhes bibliográficos
Autor(a) principal: Lima, Antonio Miguel Furtado Costa Maia de
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/18240
Resumo: The main goal of the work project is to discuss the importance of analytics and data driven decisions in startup companies, since they are frequently presented as neglected components within startups. In order to understand their benefits for startups several tools were used: literature review, questionnaires, interviews and a Startup Company as a case study. This Startup allowed this work project to focus on analytics and metrics, more precisely on those related with marketing area. Therefore, this work was conducted to propose several suggestions that will allow startups to grow in terms of revenues and users without jeopardizing sustainable growth.
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spelling Growth hacking, digital marketing and startup metrics - a data driven approachAnalyticsData driven decisionsGrowth hackingMetricsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe main goal of the work project is to discuss the importance of analytics and data driven decisions in startup companies, since they are frequently presented as neglected components within startups. In order to understand their benefits for startups several tools were used: literature review, questionnaires, interviews and a Startup Company as a case study. This Startup allowed this work project to focus on analytics and metrics, more precisely on those related with marketing area. Therefore, this work was conducted to propose several suggestions that will allow startups to grow in terms of revenues and users without jeopardizing sustainable growth.Duarte, Miguel MunozVilares, RicardoRUNLima, Antonio Miguel Furtado Costa Maia de2019-01-30T01:30:18Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/18240TID:201529017enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:03Zoai:run.unl.pt:10362/18240Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:35.542767Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Growth hacking, digital marketing and startup metrics - a data driven approach
title Growth hacking, digital marketing and startup metrics - a data driven approach
spellingShingle Growth hacking, digital marketing and startup metrics - a data driven approach
Lima, Antonio Miguel Furtado Costa Maia de
Analytics
Data driven decisions
Growth hacking
Metrics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Growth hacking, digital marketing and startup metrics - a data driven approach
title_full Growth hacking, digital marketing and startup metrics - a data driven approach
title_fullStr Growth hacking, digital marketing and startup metrics - a data driven approach
title_full_unstemmed Growth hacking, digital marketing and startup metrics - a data driven approach
title_sort Growth hacking, digital marketing and startup metrics - a data driven approach
author Lima, Antonio Miguel Furtado Costa Maia de
author_facet Lima, Antonio Miguel Furtado Costa Maia de
author_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Munoz
Vilares, Ricardo
RUN
dc.contributor.author.fl_str_mv Lima, Antonio Miguel Furtado Costa Maia de
dc.subject.por.fl_str_mv Analytics
Data driven decisions
Growth hacking
Metrics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Analytics
Data driven decisions
Growth hacking
Metrics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The main goal of the work project is to discuss the importance of analytics and data driven decisions in startup companies, since they are frequently presented as neglected components within startups. In order to understand their benefits for startups several tools were used: literature review, questionnaires, interviews and a Startup Company as a case study. This Startup allowed this work project to focus on analytics and metrics, more precisely on those related with marketing area. Therefore, this work was conducted to propose several suggestions that will allow startups to grow in terms of revenues and users without jeopardizing sustainable growth.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2019-01-30T01:30:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/18240
TID:201529017
url http://hdl.handle.net/10362/18240
identifier_str_mv TID:201529017
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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