Increasing international footprint of a natural stone business

Detalhes bibliográficos
Autor(a) principal: Labarre, Guillaume
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123336
Resumo: DPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ lifecycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for DP to expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.
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spelling Increasing international footprint of a natural stone businessLnternalizationMarket selectionEntry strategyStrategic analysisNatural stoneCutting shaping and finisrung stoneMarketing planFinancial planDomínio/Área Científica::Ciências Sociais::Economia e GestãoDPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ lifecycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for DP to expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.Delgado, João PedroRUNLabarre, Guillaume2021-08-29T15:34:26Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123336TID:202742636enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:41Zoai:run.unl.pt:10362/123336Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:01.000059Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Increasing international footprint of a natural stone business
title Increasing international footprint of a natural stone business
spellingShingle Increasing international footprint of a natural stone business
Labarre, Guillaume
Lnternalization
Market selection
Entry strategy
Strategic analysis
Natural stone
Cutting shaping and finisrung stone
Marketing plan
Financial plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Increasing international footprint of a natural stone business
title_full Increasing international footprint of a natural stone business
title_fullStr Increasing international footprint of a natural stone business
title_full_unstemmed Increasing international footprint of a natural stone business
title_sort Increasing international footprint of a natural stone business
author Labarre, Guillaume
author_facet Labarre, Guillaume
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Labarre, Guillaume
dc.subject.por.fl_str_mv Lnternalization
Market selection
Entry strategy
Strategic analysis
Natural stone
Cutting shaping and finisrung stone
Marketing plan
Financial plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Lnternalization
Market selection
Entry strategy
Strategic analysis
Natural stone
Cutting shaping and finisrung stone
Marketing plan
Financial plan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description DPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ lifecycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for DP to expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-29T15:34:26Z
2021-01-14
2021-01-04
2021-01-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123336
TID:202742636
url http://hdl.handle.net/10362/123336
identifier_str_mv TID:202742636
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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