Increasing international footprint of a natural stone business - in-depth market analysis

Detalhes bibliográficos
Autor(a) principal: Bordignon, Tommaso Niccolò
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123392
Resumo: DPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ life cycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.
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spelling Increasing international footprint of a natural stone business - in-depth market analysisInternationalizationMarket selectionEntry strategyStrategic analysisNatural stoneIn-depth market analysisIn-depth country analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoDPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ life cycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.Delgado, João PedroRUNBordignon, Tommaso Niccolò2024-01-04T01:30:38Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123392TID:202742725enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:43Zoai:run.unl.pt:10362/123392Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:01.790317Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Increasing international footprint of a natural stone business - in-depth market analysis
title Increasing international footprint of a natural stone business - in-depth market analysis
spellingShingle Increasing international footprint of a natural stone business - in-depth market analysis
Bordignon, Tommaso Niccolò
Internationalization
Market selection
Entry strategy
Strategic analysis
Natural stone
In-depth market analysis
In-depth country analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Increasing international footprint of a natural stone business - in-depth market analysis
title_full Increasing international footprint of a natural stone business - in-depth market analysis
title_fullStr Increasing international footprint of a natural stone business - in-depth market analysis
title_full_unstemmed Increasing international footprint of a natural stone business - in-depth market analysis
title_sort Increasing international footprint of a natural stone business - in-depth market analysis
author Bordignon, Tommaso Niccolò
author_facet Bordignon, Tommaso Niccolò
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Bordignon, Tommaso Niccolò
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Natural stone
In-depth market analysis
In-depth country analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Natural stone
In-depth market analysis
In-depth country analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description DPS tones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ life cycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-14
2021-01-04
2021-01-14T00:00:00Z
2024-01-04T01:30:38Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123392
TID:202742725
url http://hdl.handle.net/10362/123392
identifier_str_mv TID:202742725
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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