U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition

Detalhes bibliográficos
Autor(a) principal: Faria, Isabel Lopes Leite de
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152674
Resumo: U.Dream is a social enterprise targeted at developing social leadership skills. It recently launched U.Purpose (service) and Crescer com Consciência (product) aiming to ensure future financial sustainability. However, these were launched without conducting a market research and clear guiding strategy. The focus of this project is to assess the attractiveness of the CSR and children’s book markets and U.Dream’s current strategy, providing a strategic revision. An in-depth analysis concluded that, in order to face the stagnant book market conditions and the fierce competition, the way for the Crescer com Consciência initiative to prosper is through differentiation and effective communication
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spelling U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPositionSocial enterpriseSocial impactManagementPublishing industryBooks marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoU.Dream is a social enterprise targeted at developing social leadership skills. It recently launched U.Purpose (service) and Crescer com Consciência (product) aiming to ensure future financial sustainability. However, these were launched without conducting a market research and clear guiding strategy. The focus of this project is to assess the attractiveness of the CSR and children’s book markets and U.Dream’s current strategy, providing a strategic revision. An in-depth analysis concluded that, in order to face the stagnant book market conditions and the fierce competition, the way for the Crescer com Consciência initiative to prosper is through differentiation and effective communicationPita, José MiguelRUNFaria, Isabel Lopes Leite de2023-05-12T10:16:57Z2022-09-272022-09-122022-09-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152674TID:203222318enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:35:03Zoai:run.unl.pt:10362/152674Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:01.468095Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
title U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
spellingShingle U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
Faria, Isabel Lopes Leite de
Social enterprise
Social impact
Management
Publishing industry
Books market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
title_full U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
title_fullStr U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
title_full_unstemmed U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
title_sort U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
author Faria, Isabel Lopes Leite de
author_facet Faria, Isabel Lopes Leite de
author_role author
dc.contributor.none.fl_str_mv Pita, José Miguel
RUN
dc.contributor.author.fl_str_mv Faria, Isabel Lopes Leite de
dc.subject.por.fl_str_mv Social enterprise
Social impact
Management
Publishing industry
Books market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Social enterprise
Social impact
Management
Publishing industry
Books market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description U.Dream is a social enterprise targeted at developing social leadership skills. It recently launched U.Purpose (service) and Crescer com Consciência (product) aiming to ensure future financial sustainability. However, these were launched without conducting a market research and clear guiding strategy. The focus of this project is to assess the attractiveness of the CSR and children’s book markets and U.Dream’s current strategy, providing a strategic revision. An in-depth analysis concluded that, in order to face the stagnant book market conditions and the fierce competition, the way for the Crescer com Consciência initiative to prosper is through differentiation and effective communication
publishDate 2022
dc.date.none.fl_str_mv 2022-09-27
2022-09-12
2022-09-27T00:00:00Z
2023-05-12T10:16:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152674
TID:203222318
url http://hdl.handle.net/10362/152674
identifier_str_mv TID:203222318
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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