How could marketing automation impact the business performance of Comexposium? Marketing automation

Detalhes bibliográficos
Autor(a) principal: Maurice, Alexia
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17496
Resumo: Comexposium continues to exhibit strong growth through global acquisition of key events. However, the company identified the need to increase the renewal rate of its exhibitors. In order to do so, Comexposium determined marketing automation software could have enormous value. However, the company currently does not have the appropriate data to determine to specific returns the software could provide. Thus, this report focused on assessing the impact of marketing automation on the business performance of a B2B enterprise and the best methods to implement and measure it. The main findings were that the software could be of immense value to Comexposium, if the company is ready to invest in internal resources and take the time to adapt to the changes the tool will incur.
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spelling How could marketing automation impact the business performance of Comexposium? Marketing automationMarketing automationLeadRevenuesROIDomínio/Área Científica::Ciências Sociais::Economia e GestãoComexposium continues to exhibit strong growth through global acquisition of key events. However, the company identified the need to increase the renewal rate of its exhibitors. In order to do so, Comexposium determined marketing automation software could have enormous value. However, the company currently does not have the appropriate data to determine to specific returns the software could provide. Thus, this report focused on assessing the impact of marketing automation on the business performance of a B2B enterprise and the best methods to implement and measure it. The main findings were that the software could be of immense value to Comexposium, if the company is ready to invest in internal resources and take the time to adapt to the changes the tool will incur.Rodrigues, Luís Manuel da SilvaRUNMaurice, Alexia2016-05-24T13:21:39Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17496TID:201527065enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:29Zoai:run.unl.pt:10362/17496Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:00.951570Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How could marketing automation impact the business performance of Comexposium? Marketing automation
title How could marketing automation impact the business performance of Comexposium? Marketing automation
spellingShingle How could marketing automation impact the business performance of Comexposium? Marketing automation
Maurice, Alexia
Marketing automation
Lead
Revenues
ROI
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How could marketing automation impact the business performance of Comexposium? Marketing automation
title_full How could marketing automation impact the business performance of Comexposium? Marketing automation
title_fullStr How could marketing automation impact the business performance of Comexposium? Marketing automation
title_full_unstemmed How could marketing automation impact the business performance of Comexposium? Marketing automation
title_sort How could marketing automation impact the business performance of Comexposium? Marketing automation
author Maurice, Alexia
author_facet Maurice, Alexia
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís Manuel da Silva
RUN
dc.contributor.author.fl_str_mv Maurice, Alexia
dc.subject.por.fl_str_mv Marketing automation
Lead
Revenues
ROI
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing automation
Lead
Revenues
ROI
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Comexposium continues to exhibit strong growth through global acquisition of key events. However, the company identified the need to increase the renewal rate of its exhibitors. In order to do so, Comexposium determined marketing automation software could have enormous value. However, the company currently does not have the appropriate data to determine to specific returns the software could provide. Thus, this report focused on assessing the impact of marketing automation on the business performance of a B2B enterprise and the best methods to implement and measure it. The main findings were that the software could be of immense value to Comexposium, if the company is ready to invest in internal resources and take the time to adapt to the changes the tool will incur.
publishDate 2016
dc.date.none.fl_str_mv 2016-05-24T13:21:39Z
2016-01
2016-01-01T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17496
TID:201527065
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identifier_str_mv TID:201527065
dc.language.iso.fl_str_mv eng
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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