Incorporating the «proudly south african» campaign in communication programmes of South African firms

Detalhes bibliográficos
Autor(a) principal: Pentz, Chris D.
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://journals.openedition.org/cp/8152
Resumo: The aim of this paper is to provide information on the use of a «patriotic campaign», the Proudly South African campaign, to communicate with the domestic South African market. The article commences with background on the effects of country of origin and ethnocentrism. This section is followed by a brief overview of the «Proudly South African» campaign, followed by practical examples of how the campaign has been incorporated in communication programmes. A section describing the cultural diversity of South Africa follows and the final section of the article highlights future research that is planned for the South African market.
id RCAP_7375b76c225acb76840e67021f938a36
oai_identifier_str oai:revues.org:cp/8152
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Incorporating the «proudly south african» campaign in communication programmes of South African firmscountry of originethnocentrismpatriotic campaignsThe aim of this paper is to provide information on the use of a «patriotic campaign», the Proudly South African campaign, to communicate with the domestic South African market. The article commences with background on the effects of country of origin and ethnocentrism. This section is followed by a brief overview of the «Proudly South African» campaign, followed by practical examples of how the campaign has been incorporated in communication programmes. A section describing the cultural diversity of South Africa follows and the final section of the article highlights future research that is planned for the South African market.Escola Superior de Comunicação SocialComunicação pública2020-12-03info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://journals.openedition.org/cp/8152oai:revues.org:cp/8152engurn:doi:10.4000/cp.8152http://journals.openedition.org/cp/8152Pentz, Chris D.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-11-24T11:07:25Zoai:revues.org:cp/8152Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:14:18.934025Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Incorporating the «proudly south african» campaign in communication programmes of South African firms
title Incorporating the «proudly south african» campaign in communication programmes of South African firms
spellingShingle Incorporating the «proudly south african» campaign in communication programmes of South African firms
Pentz, Chris D.
country of origin
ethnocentrism
patriotic campaigns
title_short Incorporating the «proudly south african» campaign in communication programmes of South African firms
title_full Incorporating the «proudly south african» campaign in communication programmes of South African firms
title_fullStr Incorporating the «proudly south african» campaign in communication programmes of South African firms
title_full_unstemmed Incorporating the «proudly south african» campaign in communication programmes of South African firms
title_sort Incorporating the «proudly south african» campaign in communication programmes of South African firms
author Pentz, Chris D.
author_facet Pentz, Chris D.
author_role author
dc.contributor.author.fl_str_mv Pentz, Chris D.
dc.subject.por.fl_str_mv country of origin
ethnocentrism
patriotic campaigns
topic country of origin
ethnocentrism
patriotic campaigns
description The aim of this paper is to provide information on the use of a «patriotic campaign», the Proudly South African campaign, to communicate with the domestic South African market. The article commences with background on the effects of country of origin and ethnocentrism. This section is followed by a brief overview of the «Proudly South African» campaign, followed by practical examples of how the campaign has been incorporated in communication programmes. A section describing the cultural diversity of South Africa follows and the final section of the article highlights future research that is planned for the South African market.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-03
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://journals.openedition.org/cp/8152
oai:revues.org:cp/8152
url http://journals.openedition.org/cp/8152
identifier_str_mv oai:revues.org:cp/8152
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv urn:doi:10.4000/cp.8152
http://journals.openedition.org/cp/8152
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Escola Superior de Comunicação Social
Comunicação pública
publisher.none.fl_str_mv Escola Superior de Comunicação Social
Comunicação pública
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799130596905058304

Registros relacionados