Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias

Detalhes bibliográficos
Autor(a) principal: Santos, Francisca Moreira Dos
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/104633
Resumo: This dissertation aims to investigate Portuguese consumers’ home-country bias,which isa poorly understoodphenomenon.This research project was based on a review of the relevant literature and on the collection of empirical data through an online questionnaire. The findings underline that Portuguese consumers show a positive bias towards domestic products, but this is not paired with a negative distortion in the perception of foreign products. Additionally, it is shown that consumerethnocentrism has a weak or no impact on the country-of-origin effect. The main conclusion is that the nationalist sentiment helps to understand Portuguese consumers’ home-country bias.
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spelling Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country biasCountry-of-origin effectConsumer ethnocentrismNational identificationHome-country biasDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation aims to investigate Portuguese consumers’ home-country bias,which isa poorly understoodphenomenon.This research project was based on a review of the relevant literature and on the collection of empirical data through an online questionnaire. The findings underline that Portuguese consumers show a positive bias towards domestic products, but this is not paired with a negative distortion in the perception of foreign products. Additionally, it is shown that consumerethnocentrism has a weak or no impact on the country-of-origin effect. The main conclusion is that the nationalist sentiment helps to understand Portuguese consumers’ home-country bias.Santos, CarlosRUNSantos, Francisca Moreira Dos2020-09-24T13:03:30Z2020-01-132020-01-062020-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104633TID:202493113enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:10Zoai:run.unl.pt:10362/104633Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:18.222125Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
title Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
spellingShingle Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
Santos, Francisca Moreira Dos
Country-of-origin effect
Consumer ethnocentrism
National identification
Home-country bias
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
title_full Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
title_fullStr Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
title_full_unstemmed Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
title_sort Country-of-origin, consumer ethnocentrism and national identification: an empirical investigation of portuguese consumers´ home-country bias
author Santos, Francisca Moreira Dos
author_facet Santos, Francisca Moreira Dos
author_role author
dc.contributor.none.fl_str_mv Santos, Carlos
RUN
dc.contributor.author.fl_str_mv Santos, Francisca Moreira Dos
dc.subject.por.fl_str_mv Country-of-origin effect
Consumer ethnocentrism
National identification
Home-country bias
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Country-of-origin effect
Consumer ethnocentrism
National identification
Home-country bias
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This dissertation aims to investigate Portuguese consumers’ home-country bias,which isa poorly understoodphenomenon.This research project was based on a review of the relevant literature and on the collection of empirical data through an online questionnaire. The findings underline that Portuguese consumers show a positive bias towards domestic products, but this is not paired with a negative distortion in the perception of foreign products. Additionally, it is shown that consumerethnocentrism has a weak or no impact on the country-of-origin effect. The main conclusion is that the nationalist sentiment helps to understand Portuguese consumers’ home-country bias.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-24T13:03:30Z
2020-01-13
2020-01-06
2020-01-13T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/104633
TID:202493113
url http://hdl.handle.net/10362/104633
identifier_str_mv TID:202493113
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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