Online grocery shopping In Portugal: how store-based businesses can adapt to win
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/22484 |
Resumo: | This paper examines the current state of online grocery shopping in Portugal, in order to help existing store-based grocers provide the best online offer that they can. Review on existing studies and an analysis of customer preferences in Portugal helped understand that Price and Convenience are the key factors to win in the online grocery channel. Given the early stage of adoption of this service, this means that retailers have improvement opportunities through which they can adapt their offers and increase sales, especially in what concerns order fulfilment. |
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Online grocery shopping In Portugal: how store-based businesses can adapt to winOnline shoppingFMCGGroceryE-commerceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines the current state of online grocery shopping in Portugal, in order to help existing store-based grocers provide the best online offer that they can. Review on existing studies and an analysis of customer preferences in Portugal helped understand that Price and Convenience are the key factors to win in the online grocery channel. Given the early stage of adoption of this service, this means that retailers have improvement opportunities through which they can adapt their offers and increase sales, especially in what concerns order fulfilment.Carvalho, José Crespo deRUNRosa, Ana Rita Andrade2018-01-20T01:30:24Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10362/22484TID:201713640enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:10Zoai:run.unl.pt:10362/22484Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:19.191489Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
title |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
spellingShingle |
Online grocery shopping In Portugal: how store-based businesses can adapt to win Rosa, Ana Rita Andrade Online shopping FMCG Grocery E-commerce Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
title_full |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
title_fullStr |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
title_full_unstemmed |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
title_sort |
Online grocery shopping In Portugal: how store-based businesses can adapt to win |
author |
Rosa, Ana Rita Andrade |
author_facet |
Rosa, Ana Rita Andrade |
author_role |
author |
dc.contributor.none.fl_str_mv |
Carvalho, José Crespo de RUN |
dc.contributor.author.fl_str_mv |
Rosa, Ana Rita Andrade |
dc.subject.por.fl_str_mv |
Online shopping FMCG Grocery E-commerce Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Online shopping FMCG Grocery E-commerce Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper examines the current state of online grocery shopping in Portugal, in order to help existing store-based grocers provide the best online offer that they can. Review on existing studies and an analysis of customer preferences in Portugal helped understand that Price and Convenience are the key factors to win in the online grocery channel. Given the early stage of adoption of this service, this means that retailers have improvement opportunities through which they can adapt their offers and increase sales, especially in what concerns order fulfilment. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-20 2017-01-20T00:00:00Z 2018-01-20T01:30:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/22484 TID:201713640 |
url |
http://hdl.handle.net/10362/22484 |
identifier_str_mv |
TID:201713640 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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embargoedAccess |
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application/pdf application/octet-stream |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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