Online grocery shopping In Portugal: how store-based businesses can adapt to win

Detalhes bibliográficos
Autor(a) principal: Rosa, Ana Rita Andrade
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/22484
Resumo: This paper examines the current state of online grocery shopping in Portugal, in order to help existing store-based grocers provide the best online offer that they can. Review on existing studies and an analysis of customer preferences in Portugal helped understand that Price and Convenience are the key factors to win in the online grocery channel. Given the early stage of adoption of this service, this means that retailers have improvement opportunities through which they can adapt their offers and increase sales, especially in what concerns order fulfilment.
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spelling Online grocery shopping In Portugal: how store-based businesses can adapt to winOnline shoppingFMCGGroceryE-commerceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines the current state of online grocery shopping in Portugal, in order to help existing store-based grocers provide the best online offer that they can. Review on existing studies and an analysis of customer preferences in Portugal helped understand that Price and Convenience are the key factors to win in the online grocery channel. Given the early stage of adoption of this service, this means that retailers have improvement opportunities through which they can adapt their offers and increase sales, especially in what concerns order fulfilment.Carvalho, José Crespo deRUNRosa, Ana Rita Andrade2018-01-20T01:30:24Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10362/22484TID:201713640enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:10Zoai:run.unl.pt:10362/22484Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:19.191489Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online grocery shopping In Portugal: how store-based businesses can adapt to win
title Online grocery shopping In Portugal: how store-based businesses can adapt to win
spellingShingle Online grocery shopping In Portugal: how store-based businesses can adapt to win
Rosa, Ana Rita Andrade
Online shopping
FMCG
Grocery
E-commerce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Online grocery shopping In Portugal: how store-based businesses can adapt to win
title_full Online grocery shopping In Portugal: how store-based businesses can adapt to win
title_fullStr Online grocery shopping In Portugal: how store-based businesses can adapt to win
title_full_unstemmed Online grocery shopping In Portugal: how store-based businesses can adapt to win
title_sort Online grocery shopping In Portugal: how store-based businesses can adapt to win
author Rosa, Ana Rita Andrade
author_facet Rosa, Ana Rita Andrade
author_role author
dc.contributor.none.fl_str_mv Carvalho, José Crespo de
RUN
dc.contributor.author.fl_str_mv Rosa, Ana Rita Andrade
dc.subject.por.fl_str_mv Online shopping
FMCG
Grocery
E-commerce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Online shopping
FMCG
Grocery
E-commerce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper examines the current state of online grocery shopping in Portugal, in order to help existing store-based grocers provide the best online offer that they can. Review on existing studies and an analysis of customer preferences in Portugal helped understand that Price and Convenience are the key factors to win in the online grocery channel. Given the early stage of adoption of this service, this means that retailers have improvement opportunities through which they can adapt their offers and increase sales, especially in what concerns order fulfilment.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2018-01-20T01:30:24Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/22484
TID:201713640
url http://hdl.handle.net/10362/22484
identifier_str_mv TID:201713640
dc.language.iso.fl_str_mv eng
language eng
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