THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0

Detalhes bibliográficos
Autor(a) principal: Soeiro De Carvalho, Ana Branca
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.19/6345
Resumo: This paper has attempted to reveal the transformative influence of technology in tourism activities. According to Amadeus Travel Intelligence, the future travel industry isn’t just about moving people from A to B, unveiling new destinations, or organising trips. Megatrends in digital technology and society are connected with “Digital trends in tourism”. Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017, p. 47-56).. Instead it is about a thoroughly progressive, completely 360-degree view of the traveller and everything that goes into creating special, unique,memorable experiences. Digital Tourism has in the literature many different names and are diferente its application as DT – digital tourism, e-Tourism – electronic tourism and e-tourist – electronic tourist (Gelter, 2017).
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spelling THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0INTERNATIONAL CONFERENCE ON TOURISM AND SOCIAL SUPPORT TECHNOLOGIES INNOVATION AND LOCAL DEVELOPMENTTourismsustainable developmentTechnologicetourismThis paper has attempted to reveal the transformative influence of technology in tourism activities. According to Amadeus Travel Intelligence, the future travel industry isn’t just about moving people from A to B, unveiling new destinations, or organising trips. Megatrends in digital technology and society are connected with “Digital trends in tourism”. Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017, p. 47-56).. Instead it is about a thoroughly progressive, completely 360-degree view of the traveller and everything that goes into creating special, unique,memorable experiences. Digital Tourism has in the literature many different names and are diferente its application as DT – digital tourism, e-Tourism – electronic tourism and e-tourist – electronic tourist (Gelter, 2017).IPV/ESTGL/FCTRepositório Científico do Instituto Politécnico de ViseuSoeiro De Carvalho, Ana Branca2020-08-13T08:15:16Z2019-03-222019-03-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/6345eng978-972-8765-20-02info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:28:35Zoai:repositorio.ipv.pt:10400.19/6345Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:44:16.377475Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
INTERNATIONAL CONFERENCE ON TOURISM AND SOCIAL SUPPORT TECHNOLOGIES INNOVATION AND LOCAL DEVELOPMENT
title THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
spellingShingle THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
Soeiro De Carvalho, Ana Branca
Tourism
sustainable development
Technologic
etourism
title_short THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
title_full THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
title_fullStr THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
title_full_unstemmed THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
title_sort THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0
author Soeiro De Carvalho, Ana Branca
author_facet Soeiro De Carvalho, Ana Branca
author_role author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico de Viseu
dc.contributor.author.fl_str_mv Soeiro De Carvalho, Ana Branca
dc.subject.por.fl_str_mv Tourism
sustainable development
Technologic
etourism
topic Tourism
sustainable development
Technologic
etourism
description This paper has attempted to reveal the transformative influence of technology in tourism activities. According to Amadeus Travel Intelligence, the future travel industry isn’t just about moving people from A to B, unveiling new destinations, or organising trips. Megatrends in digital technology and society are connected with “Digital trends in tourism”. Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017, p. 47-56).. Instead it is about a thoroughly progressive, completely 360-degree view of the traveller and everything that goes into creating special, unique,memorable experiences. Digital Tourism has in the literature many different names and are diferente its application as DT – digital tourism, e-Tourism – electronic tourism and e-tourist – electronic tourist (Gelter, 2017).
publishDate 2019
dc.date.none.fl_str_mv 2019-03-22
2019-03-22T00:00:00Z
2020-08-13T08:15:16Z
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url http://hdl.handle.net/10400.19/6345
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-972-8765-20-02
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publisher.none.fl_str_mv IPV/ESTGL/FCT
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