Tribal marketing in sports

Detalhes bibliográficos
Autor(a) principal: Dionísio, J.
Data de Publicação: 2014
Outros Autores: Leal, M., Silva, R.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://ciencia.iscte-iul.pt/public/pub/id/21088
http://hdl.handle.net/10071/8621
Resumo: Brands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their legitimacy and wider acceptability.
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spelling Tribal marketing in sportsFandomTribalismSports marketingPost-modernismBrands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their legitimacy and wider acceptability.Asociación Española de Deportes Colectivos, ASESDECO2015-03-18T18:38:58Z2014-01-01T00:00:00Z20142015-03-18T18:18:16Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/21088http://hdl.handle.net/10071/8621engDionísio, J.Leal, M.Silva, R.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:58:14Zoai:repositorio.iscte-iul.pt:10071/8621Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:30:16.195756Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Tribal marketing in sports
title Tribal marketing in sports
spellingShingle Tribal marketing in sports
Dionísio, J.
Fandom
Tribalism
Sports marketing
Post-modernism
title_short Tribal marketing in sports
title_full Tribal marketing in sports
title_fullStr Tribal marketing in sports
title_full_unstemmed Tribal marketing in sports
title_sort Tribal marketing in sports
author Dionísio, J.
author_facet Dionísio, J.
Leal, M.
Silva, R.
author_role author
author2 Leal, M.
Silva, R.
author2_role author
author
dc.contributor.author.fl_str_mv Dionísio, J.
Leal, M.
Silva, R.
dc.subject.por.fl_str_mv Fandom
Tribalism
Sports marketing
Post-modernism
topic Fandom
Tribalism
Sports marketing
Post-modernism
description Brands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their legitimacy and wider acceptability.
publishDate 2014
dc.date.none.fl_str_mv 2014-01-01T00:00:00Z
2014
2015-03-18T18:38:58Z
2015-03-18T18:18:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/public/pub/id/21088
http://hdl.handle.net/10071/8621
url https://ciencia.iscte-iul.pt/public/pub/id/21088
http://hdl.handle.net/10071/8621
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Asociación Española de Deportes Colectivos, ASESDECO
publisher.none.fl_str_mv Asociación Española de Deportes Colectivos, ASESDECO
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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