Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format

Detalhes bibliográficos
Autor(a) principal: Silva, Thamiris Pimentel da
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/149641
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work formatHedonic motivatorutilitarian motivatorremote workremodeling houseadapting houseDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMPrevious literature reveals that the remote work format has grown considerably during the COVID‐19 pandemic crisis. And it was also observed that the home remodeling / adaptation market benefited from this movement where it reached relevant levels to be studied. There are studies that show a growth trend in the remote / hybrid work format, which will demand more from the DIY and remodeling market. This research aims to contribute to the literature by understanding how hedonic and utilitarian motivators can be related to the remodeling process to adapt home to remote work. To achieve this objective, experimental research will be applied, whose main objective in this study is to evaluate the impact of the hedonic (study 1) and utilitarian (study 2) motivator in the home remodeling process to adapt to remote work. The sample was collected through an online survey, mainly for the Portuguese‐speaking population, residing in Portugal and Brazil. The results obtained through this research infer that the utilitarian motivator has a greater influence on workers who adhere to the remote work format. The importance of this discovery will be relevant to add findings to the literature, which do not directly correlate the topic as discussed here, and for future applications in the marketing market.Pinto, Diego CostaSoares, Raquel Vanessa Reis Silva FerreiraRUNSilva, Thamiris Pimentel da2023-01-252026-01-25T00:00:00Z2023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149641TID:203237064enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:31:33Zoai:run.unl.pt:10362/149641Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:49.397723Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
title Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
spellingShingle Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
Silva, Thamiris Pimentel da
Hedonic motivator
utilitarian motivator
remote work
remodeling house
adapting house
title_short Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
title_full Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
title_fullStr Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
title_full_unstemmed Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
title_sort Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
author Silva, Thamiris Pimentel da
author_facet Silva, Thamiris Pimentel da
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Soares, Raquel Vanessa Reis Silva Ferreira
RUN
dc.contributor.author.fl_str_mv Silva, Thamiris Pimentel da
dc.subject.por.fl_str_mv Hedonic motivator
utilitarian motivator
remote work
remodeling house
adapting house
topic Hedonic motivator
utilitarian motivator
remote work
remodeling house
adapting house
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2023
dc.date.none.fl_str_mv 2023-01-25
2023-01-25T00:00:00Z
2026-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149641
TID:203237064
url http://hdl.handle.net/10362/149641
identifier_str_mv TID:203237064
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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