Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age

Detalhes bibliográficos
Autor(a) principal: Silva, Diogo Gaspar
Data de Publicação: 2021
Outros Autores: Cachinho, Herculano
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10451/50188
Resumo: Business Improvement Districts (BIDs) have flourished as local governance structures to foster the vitality and viability of traditional shopping districts that have struggled to adapt to retail changes. This paper examines the evolution of placemaking activities that former UK governmentfunded pilot BIDs have delivered over the last 15 years. Drawing on an exploratory sequential research design that combines a qualitative and quantitative thematic analysis of 72 BIDs’ business plans, the findings suggest that UK BIDs have described a non-hierarchical operational framework as services providers considering that: (i) elementary placemaking services, such as ‘clean, green and safe’, have regained thematic relevance due to recent environmental sustainability concerns; (ii) higher-tier lobbying and advocacy services have been an operational priority since BIDs’ inception; (iii) while consumer and place marketing/branding services have seen continual thematic reductions, digital presence and marketing services have emerged as a new category of operational activities. These results extend place management and BID-related literature by discussing the growing role that digital marketing services may perform in the management of town centers and high streets and are relevant to practitioners as it discusses how place management organizations should reposition their operational strategies towards the creation of places of phygital shopping experiences.
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spelling Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital AgeBusiness improvement districtsPlace managementPlacemakingExperiential placesPhygitalizationPhygital placesUrban revitalizationUrban sustainabilityRetail resilienceBusiness Improvement Districts (BIDs) have flourished as local governance structures to foster the vitality and viability of traditional shopping districts that have struggled to adapt to retail changes. This paper examines the evolution of placemaking activities that former UK governmentfunded pilot BIDs have delivered over the last 15 years. Drawing on an exploratory sequential research design that combines a qualitative and quantitative thematic analysis of 72 BIDs’ business plans, the findings suggest that UK BIDs have described a non-hierarchical operational framework as services providers considering that: (i) elementary placemaking services, such as ‘clean, green and safe’, have regained thematic relevance due to recent environmental sustainability concerns; (ii) higher-tier lobbying and advocacy services have been an operational priority since BIDs’ inception; (iii) while consumer and place marketing/branding services have seen continual thematic reductions, digital presence and marketing services have emerged as a new category of operational activities. These results extend place management and BID-related literature by discussing the growing role that digital marketing services may perform in the management of town centers and high streets and are relevant to practitioners as it discusses how place management organizations should reposition their operational strategies towards the creation of places of phygital shopping experiences.MDPIRepositório da Universidade de LisboaSilva, Diogo GasparCachinho, Herculano2021-11-29T10:33:50Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/50188engSilva, D. G. & Cachinho, H. (2021). Places of phygital shopping experiences? The new supply frontier of business improvement districts in the digital Age. Sustainability, 13, 13150. https://doi.org/10.3390/su13231315010.3390/su1323131502071-1050info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T16:54:25Zoai:repositorio.ul.pt:10451/50188Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:01:47.433576Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
title Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
spellingShingle Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
Silva, Diogo Gaspar
Business improvement districts
Place management
Placemaking
Experiential places
Phygitalization
Phygital places
Urban revitalization
Urban sustainability
Retail resilience
title_short Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
title_full Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
title_fullStr Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
title_full_unstemmed Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
title_sort Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age
author Silva, Diogo Gaspar
author_facet Silva, Diogo Gaspar
Cachinho, Herculano
author_role author
author2 Cachinho, Herculano
author2_role author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Silva, Diogo Gaspar
Cachinho, Herculano
dc.subject.por.fl_str_mv Business improvement districts
Place management
Placemaking
Experiential places
Phygitalization
Phygital places
Urban revitalization
Urban sustainability
Retail resilience
topic Business improvement districts
Place management
Placemaking
Experiential places
Phygitalization
Phygital places
Urban revitalization
Urban sustainability
Retail resilience
description Business Improvement Districts (BIDs) have flourished as local governance structures to foster the vitality and viability of traditional shopping districts that have struggled to adapt to retail changes. This paper examines the evolution of placemaking activities that former UK governmentfunded pilot BIDs have delivered over the last 15 years. Drawing on an exploratory sequential research design that combines a qualitative and quantitative thematic analysis of 72 BIDs’ business plans, the findings suggest that UK BIDs have described a non-hierarchical operational framework as services providers considering that: (i) elementary placemaking services, such as ‘clean, green and safe’, have regained thematic relevance due to recent environmental sustainability concerns; (ii) higher-tier lobbying and advocacy services have been an operational priority since BIDs’ inception; (iii) while consumer and place marketing/branding services have seen continual thematic reductions, digital presence and marketing services have emerged as a new category of operational activities. These results extend place management and BID-related literature by discussing the growing role that digital marketing services may perform in the management of town centers and high streets and are relevant to practitioners as it discusses how place management organizations should reposition their operational strategies towards the creation of places of phygital shopping experiences.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-29T10:33:50Z
2021
2021-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10451/50188
url http://hdl.handle.net/10451/50188
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Silva, D. G. & Cachinho, H. (2021). Places of phygital shopping experiences? The new supply frontier of business improvement districts in the digital Age. Sustainability, 13, 13150. https://doi.org/10.3390/su132313150
10.3390/su132313150
2071-1050
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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