Communicate with China. Adopted strategies by companies in the Aveiro region

• Autor(a) principal: Almeida, Ana Teresa Maia de
• Data de Publicação: 2015
• Outros Autores: Roberto, Maria Teresa
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/rual.v0i4.7907

In the context of business globalization and the focus on Portugal-China relations, the study of the communication process between Portuguese and Chinese companies is increasingly relevant. Due to the cultural differences between Portugal and China, it is important to understand specific communication needs and the measures companies are willing to implement in order to establish business relations supported by a conscientious and effective intercultural communication.We briefly introduce the relationship between both countries, the communication process in an international business context and the needs analysis that refers to this kind of communication. It is also necessary to understand the concept of culture and its interdependence with the communication phenomenon, highlighting the importance of intercultural communication for the success of businesses.Through four case studies of companies in the Aveiro region we analyse the reality of communication between Portuguese companies and its Chinese counterparts, putting in evidence the processes, difficulties and challenges encountered, as well as the strategies adopted to overcome communication obstacles.