Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation

Detalhes bibliográficos
Autor(a) principal: Sabanadze, Tamari
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152702
Resumo: In this work project, the use of digital public diplomacy is examined as a means of enhancing the image of Portugal through initiatives conducted by MNE. I examine the use of Artificial Intelligence in digital public diplomacy. The project aims to transform DPD by developing an AI-powered tool to assist MNE in evaluating multiple initiatives. The tool is designed to provide continuous evaluation reports of public perception of MNE's initiatives based on data obtained from social media platform, namely Twitter. This report provides an overview of the prototype, an explanation of methodology, ethical considerations, and a manual guide.
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spelling Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluationNew product developmentArtificial intelligenceDigital diplomacyPublic diplomacyEvent evaluationDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn this work project, the use of digital public diplomacy is examined as a means of enhancing the image of Portugal through initiatives conducted by MNE. I examine the use of Artificial Intelligence in digital public diplomacy. The project aims to transform DPD by developing an AI-powered tool to assist MNE in evaluating multiple initiatives. The tool is designed to provide continuous evaluation reports of public perception of MNE's initiatives based on data obtained from social media platform, namely Twitter. This report provides an overview of the prototype, an explanation of methodology, ethical considerations, and a manual guide.Martins, PedroGaspar, JoanaRUNSabanadze, Tamari2023-05-12T14:49:12Z2022-10-042022-10-042022-10-04T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152702TID:203222628enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:35:08Zoai:run.unl.pt:10362/152702Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:02.701288Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
title Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
spellingShingle Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
Sabanadze, Tamari
New product development
Artificial intelligence
Digital diplomacy
Public diplomacy
Event evaluation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
title_full Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
title_fullStr Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
title_full_unstemmed Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
title_sort Digital public diplomacy at the portuguese foreign affairs: transforming the nature of digital public diplomacy - creating an ai powered tool for event evaluation
author Sabanadze, Tamari
author_facet Sabanadze, Tamari
author_role author
dc.contributor.none.fl_str_mv Martins, Pedro
Gaspar, Joana
RUN
dc.contributor.author.fl_str_mv Sabanadze, Tamari
dc.subject.por.fl_str_mv New product development
Artificial intelligence
Digital diplomacy
Public diplomacy
Event evaluation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic New product development
Artificial intelligence
Digital diplomacy
Public diplomacy
Event evaluation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In this work project, the use of digital public diplomacy is examined as a means of enhancing the image of Portugal through initiatives conducted by MNE. I examine the use of Artificial Intelligence in digital public diplomacy. The project aims to transform DPD by developing an AI-powered tool to assist MNE in evaluating multiple initiatives. The tool is designed to provide continuous evaluation reports of public perception of MNE's initiatives based on data obtained from social media platform, namely Twitter. This report provides an overview of the prototype, an explanation of methodology, ethical considerations, and a manual guide.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-04
2022-10-04
2022-10-04T00:00:00Z
2023-05-12T14:49:12Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152702
TID:203222628
url http://hdl.handle.net/10362/152702
identifier_str_mv TID:203222628
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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