Digital public diplomacy at the portuguese ministry of foreign affairs: advantages and disadvantages of diplomacy under the context of global digitalization

• Autor(a) principal: Goulão, Joana Alves Ribeiro
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/148142
• topic: Social media; Portugal; International relations; Digital diplomacy; Public diplomacy; Policy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Recently, Digital Public Diplomacy has become increasingly popular as countries started utilizing digital tools for engaging with foreign audiences. The goal is to assess Portuguese performance in Digital Public Diplomacy and recommend policy actions that will help the Portuguese Ministry of Foreign Affairs (MNE) to promote Portugal’s image and reputation through its tools. However, this type of diplomatic action poses benefits and drawbacks, which are discussed in this reportin a qualitative analysis. In addition, a cross-country analysis is performed,and the digital activitiesof diplomats arecomparedto derive a comprehensive understanding of frequently employed strategies. Further, this paper makes use of the Enterprise Risk Management Framework to employ an analytical assessment and treatment of the risks and challenges associated with the individual use of Digital Diplomacy tools and offers suggestions for mitigating those challenges. Ultimately, an AI-Copilot system is proposed to illustrate how modern technologies can advance the work of ministries, embassies, and diplomats through event evaluation. Lastly, a prototype of an AI-powered tool, named Vox Vision is introduced for the use of MNE and other public institutions .Asa by product of this thesis a National Plan of Action is developed and analyzed with a strong focus on policy measures and associated performance indicators that will help the analysis to be translated into practice and applied to the reality of the Portuguese Digital Public Diplomacy.