Planning4life field lab in entrepreneurship - insurance industry analysis

• Autor(a) principal: Brumund, Anna
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/123102
• topic: Insurance broker; Insurance; Insurtech; Business model; Business model innovation; Strategy; Tactics; Digitalisation; Broker needs; Crm system; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This paper examines the current migration to new business models in the insurance industry by analysing the case ofPlanning4Life,a Portuguese start-up developing software for insurance brokers. The study is based on a review of existing literature, semi-standardized verbal interviews, and a written online survey. The results indicate that the industry increasingly leverages new technologies and, to not become obsolete, insurance brokers are facing both the necessity to offer personalized products and to use a digital toolset. Planning4Life's business model can capitalize on these needs by creating a wareness for digitalisation and offering the right features to cope with it.