In what extent can toy premiums promote healthy eating habits?: A study with school-age children

Detalhes bibliográficos
Autor(a) principal: Ferreira, Carla Sofia da Silva
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11865
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling In what extent can toy premiums promote healthy eating habits?: A study with school-age childrenChildrenHealthy foodToy premiumsCollectiblesA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsToy premiums, as well as other marketing tools, can be used to promote healthy eating habits on children. As children grow, their appreciation for healthy meals and toys decreases, however their enjoyment for collections increases. Thus, we would expect toy premiums to be ineffective or effective but to a lower extent on promoting healthy eating behaviors as children grow old. The study consisted on presenting children with one of three conditions: see an image of healthy food; see an image of a toy premium (non-collectible, collectible or superfluous collectible); or see a picture of healthy food paired with a toy premium. Afterwards, we measured children’s attitudes towards healthy food and toy premiums and their purchase intention of the healthy meal. As a result, pairing healthy food with toy premiums was not effective on promoting healthy eating behaviors, being the main reason the initial high attitude towards healthy. Additionally, no relevant differences on attitudes between younger and older children were found.NSBE - UNLAgante, LuísaRUNFerreira, Carla Sofia da Silva2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11865TID:201527278enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:35Zoai:run.unl.pt:10362/11865Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:35.960830Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv In what extent can toy premiums promote healthy eating habits?: A study with school-age children
title In what extent can toy premiums promote healthy eating habits?: A study with school-age children
spellingShingle In what extent can toy premiums promote healthy eating habits?: A study with school-age children
Ferreira, Carla Sofia da Silva
Children
Healthy food
Toy premiums
Collectibles
title_short In what extent can toy premiums promote healthy eating habits?: A study with school-age children
title_full In what extent can toy premiums promote healthy eating habits?: A study with school-age children
title_fullStr In what extent can toy premiums promote healthy eating habits?: A study with school-age children
title_full_unstemmed In what extent can toy premiums promote healthy eating habits?: A study with school-age children
title_sort In what extent can toy premiums promote healthy eating habits?: A study with school-age children
author Ferreira, Carla Sofia da Silva
author_facet Ferreira, Carla Sofia da Silva
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Ferreira, Carla Sofia da Silva
dc.subject.por.fl_str_mv Children
Healthy food
Toy premiums
Collectibles
topic Children
Healthy food
Toy premiums
Collectibles
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2014
dc.date.none.fl_str_mv 2014-01
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11865
TID:201527278
url http://hdl.handle.net/10362/11865
identifier_str_mv TID:201527278
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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