Business plan: the kite bus Australia

Detalhes bibliográficos
Autor(a) principal: Sosnowska, Agata
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/12426
Resumo: This master thesis project has the objective to develop a business plan for a new company located in Australia. The name of new business is The Kite Bus Australia. The value position of the company is to deliver high quality kitesurfing lessons, organize kitesurfing trips, gain new and unique experience and great added value with the possibility to travel around Australian south-west coast, visit new places and meet new people. In this project, market research was conducted on the Australian market. The aim was to collect valuable information about market potential, customers’ preferences, their needs and wants as well as their willingness to participate in an organized kitesurfing trip. Business Plan of The Kite Bus Australia covers presentation of the new venture, missions and goals of the company internal and external market analysis and competitive analysis. The next step was segmentation, targeting and positioning, which has help to develop the services-mix. Finally implementation plan defines the way of introducing the business and it’s time frame. Finances of The Kite Bus Australia are presented in the financial evaluation, where prices and marginal profits were calculated.
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spelling Business plan: the kite bus AustraliaBusiness planKitesurfingProduct launchingDevelopment strategiesPlano de negócioTurismoLançamento de produtoEstratégias de desenvolvimentoThis master thesis project has the objective to develop a business plan for a new company located in Australia. The name of new business is The Kite Bus Australia. The value position of the company is to deliver high quality kitesurfing lessons, organize kitesurfing trips, gain new and unique experience and great added value with the possibility to travel around Australian south-west coast, visit new places and meet new people. In this project, market research was conducted on the Australian market. The aim was to collect valuable information about market potential, customers’ preferences, their needs and wants as well as their willingness to participate in an organized kitesurfing trip. Business Plan of The Kite Bus Australia covers presentation of the new venture, missions and goals of the company internal and external market analysis and competitive analysis. The next step was segmentation, targeting and positioning, which has help to develop the services-mix. Finally implementation plan defines the way of introducing the business and it’s time frame. Finances of The Kite Bus Australia are presented in the financial evaluation, where prices and marginal profits were calculated.Este projeto de dissertação tem o objetivo de desenvolver um plano de negócios para uma nova empresa localizada na Austrália. O nome do novo negócio é The Kite Bus Australia. A ideia da empresa é oferecer aulas de kitesurf de alta qualidade, organizar viagens de kitesurf, oferecer experiências únicas e de grande valor acrescentado com a possibilidade de viajar por toda a costa sudoeste australiana, visitar novos lugares e conhecer novas pessoas. Neste projeto, o btrabalho de campo foi conduzido diretamente no mercado australiano. O objetivo foi recolher informações valiosas sobre o potencial do mercado, as preferências dos clientes, as suas necessidades, bem como a sua disponibilidade para participar numa viagem organizada de kitesurf. O Plano de Negócios do The Kite Bus Australia abrange a apresentação da nova empresa, a definição da missão e objetivos da empresa, a análise interna, a análise externa e a análise competitiva do negócio. Com estas análises concluídas avançamos para a segmentação, target e posicionamento. Na fase seguinte materializamos todos estes conceitos no marketing-mix do serviço. Finalmente é definido um plano de implementação e feita uma análise financeira ao set-up do negócio.2017-02-17T13:35:55Z2016-09-09T00:00:00Z2016-09-092016-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/12426TID:201243881engSosnowska, Agatainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:43:32Zoai:repositorio.iscte-iul.pt:10071/12426Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:20:29.495214Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan: the kite bus Australia
title Business plan: the kite bus Australia
spellingShingle Business plan: the kite bus Australia
Sosnowska, Agata
Business plan
Kitesurfing
Product launching
Development strategies
Plano de negócio
Turismo
Lançamento de produto
Estratégias de desenvolvimento
title_short Business plan: the kite bus Australia
title_full Business plan: the kite bus Australia
title_fullStr Business plan: the kite bus Australia
title_full_unstemmed Business plan: the kite bus Australia
title_sort Business plan: the kite bus Australia
author Sosnowska, Agata
author_facet Sosnowska, Agata
author_role author
dc.contributor.author.fl_str_mv Sosnowska, Agata
dc.subject.por.fl_str_mv Business plan
Kitesurfing
Product launching
Development strategies
Plano de negócio
Turismo
Lançamento de produto
Estratégias de desenvolvimento
topic Business plan
Kitesurfing
Product launching
Development strategies
Plano de negócio
Turismo
Lançamento de produto
Estratégias de desenvolvimento
description This master thesis project has the objective to develop a business plan for a new company located in Australia. The name of new business is The Kite Bus Australia. The value position of the company is to deliver high quality kitesurfing lessons, organize kitesurfing trips, gain new and unique experience and great added value with the possibility to travel around Australian south-west coast, visit new places and meet new people. In this project, market research was conducted on the Australian market. The aim was to collect valuable information about market potential, customers’ preferences, their needs and wants as well as their willingness to participate in an organized kitesurfing trip. Business Plan of The Kite Bus Australia covers presentation of the new venture, missions and goals of the company internal and external market analysis and competitive analysis. The next step was segmentation, targeting and positioning, which has help to develop the services-mix. Finally implementation plan defines the way of introducing the business and it’s time frame. Finances of The Kite Bus Australia are presented in the financial evaluation, where prices and marginal profits were calculated.
publishDate 2016
dc.date.none.fl_str_mv 2016-09-09T00:00:00Z
2016-09-09
2016-09
2017-02-17T13:35:55Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/12426
TID:201243881
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identifier_str_mv TID:201243881
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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