Innovative business plan: Digital learning solution services for mid-sized German-based freight forwarding companies operating in Europe

• Autor(a) principal: Huwald, Gerrit
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/25537
• topic: Logistics; Industry 4.0; eLearning; Digital learning; Logística; Indústria 4.0; Aprendizagem digital

The logistics sector is experiencing one of its biggest disruptions of all times. The fourth industrial revolution, also known as Industry 4.0, fosters a paradigm shift that poses major challenges for logistics companies, especially small to medium-sized ones. To face these challenges, these businesses have to go through a radical change process. This is only possible, by providing know-how, developing a company-wide new mindset, and enabling staff to facilitate change. This business is therefore offering high-quality digital learning solution services, to help these companies to stay in the market or even develop a new competitive advantage. The literature review, the market analysis, and the analysis of the qualitative interviews show that there is currently a mismatch of provided learning solutions and the needs & capabilities of mid-sized, German-based logistics companies. This gap in the market will be filled with the developed service solutions of this business plan. The financial calculations determine a valuable business opportunity, which holds high potential to develop a new business field as a first mover.