A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage

Detalhes bibliográficos
Autor(a) principal: Song, Yu
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/149813
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
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spelling A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural HeritageTourism managementData visualizationBusiness IntelligenceTicket managementCultural tourismProject Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThe tourism industry has experienced huge growth of business volume in recent years leading to a rapid increase in the amount of data being generated. To leverage these data, tourism companies can greatly benefit from incorporating business intelligence tools in their daily operations, which can contribute to the creation of new value and to sustainable growth. In this work, we develop a business intelligence solution for Parques de Sintra - Monte da Lua (PSML), a public company that manages ticket sales for some of the most visited cultural attractions in Portugal, which are part of the UNESCO Cultural Heritage. We optimize their current transactional database structure for data analysis by following a dimensional modelling methodology. Then, we develop three dashboards on top of the resultant model. Each dashboard aggregates different visuals and provides information from different perspectives of the business, namely sales, attractions, and customers. We analyse the layout and visualization capabilities of the dashboards and provide insights regarding data interpretation. With this work, we provide the PSML team with a tool that can aid in the quick monitoring of their business at different levels and has the potential to inform decisions and strategies in the areas of sales, logistics, advertising, and customer satisfaction.Neto, Miguel de Castro Simões FerreiraJardim, João Bruno Morais de SousaRUNSong, Yu2023-02-28T17:05:42Z2023-01-262023-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149813TID:203238966enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:31:40Zoai:run.unl.pt:10362/149813Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:52.689937Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
title A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
spellingShingle A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
Song, Yu
Tourism management
Data visualization
Business Intelligence
Ticket management
Cultural tourism
title_short A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
title_full A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
title_fullStr A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
title_full_unstemmed A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
title_sort A Business Intelligence Solution For Ticket Sales Management In Sintra’s UNESCO Cultural Heritage
author Song, Yu
author_facet Song, Yu
author_role author
dc.contributor.none.fl_str_mv Neto, Miguel de Castro Simões Ferreira
Jardim, João Bruno Morais de Sousa
RUN
dc.contributor.author.fl_str_mv Song, Yu
dc.subject.por.fl_str_mv Tourism management
Data visualization
Business Intelligence
Ticket management
Cultural tourism
topic Tourism management
Data visualization
Business Intelligence
Ticket management
Cultural tourism
description Project Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
publishDate 2023
dc.date.none.fl_str_mv 2023-02-28T17:05:42Z
2023-01-26
2023-01-26T00:00:00Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149813
TID:203238966
url http://hdl.handle.net/10362/149813
identifier_str_mv TID:203238966
dc.language.iso.fl_str_mv eng
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