Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner

Detalhes bibliográficos
Autor(a) principal: Lobato, Luís Maria Fernandes Guimarães
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/29235
Resumo: Food tourism is becoming a relevant and developing trend in the industry of tourism. Consumers nowadays travel in order to explore and to get acquainted with cultures and realities they haven’t experienced. A substantial part of this discovery is played by food. This cultural feature is one of the strongest and most representative, it has been passed on from generation to generation to, ultimately, culminate on what it is today. Considering this trend, existing academic research about food tourism with the target of understanding consumers’ engagement has been conceived but is limited. Therefore, by using a qualitative method of netnography, the present thesis aims to understand users’ engagement in the online food tourism community. Results show the emergence of three themes that can be related to online food tourism communities. The most evident is online leadership demonstrated by the tight relationship between the leader and followers of the community. Secondly, knowledge is a theme due to the continuous exchange of food tourism expertise within the communities. Lastly, food tourism comes hand in hand with the development of emotions and the influence of behaviours, and thus the last theme to be considered is consequences. To conclude, implications include how food tourism business owners should advertise their food experiences, how they could collect valuable insights about their target audience and why opinion leaders shouldn’t be ignored.
id RCAP_7f4371c0372e05e2fbdfa9f7c9d9fd79
oai_identifier_str oai:repositorio.ucp.pt:10400.14/29235
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business ownerFood tourismNetnographyOnline communitiesOnline leadershipKnowledgeConsequencesYouTubeDomínio/Área Científica::Ciências Sociais::Economia e GestãoFood tourism is becoming a relevant and developing trend in the industry of tourism. Consumers nowadays travel in order to explore and to get acquainted with cultures and realities they haven’t experienced. A substantial part of this discovery is played by food. This cultural feature is one of the strongest and most representative, it has been passed on from generation to generation to, ultimately, culminate on what it is today. Considering this trend, existing academic research about food tourism with the target of understanding consumers’ engagement has been conceived but is limited. Therefore, by using a qualitative method of netnography, the present thesis aims to understand users’ engagement in the online food tourism community. Results show the emergence of three themes that can be related to online food tourism communities. The most evident is online leadership demonstrated by the tight relationship between the leader and followers of the community. Secondly, knowledge is a theme due to the continuous exchange of food tourism expertise within the communities. Lastly, food tourism comes hand in hand with the development of emotions and the influence of behaviours, and thus the last theme to be considered is consequences. To conclude, implications include how food tourism business owners should advertise their food experiences, how they could collect valuable insights about their target audience and why opinion leaders shouldn’t be ignored.O turismo de alimentos está a manifestar-se como uma tendência relevante e em desenvolvimento na indústria do turismo. Atualmente, os consumidores viajam para explorar e conhecer culturas e realidades que ainda não vivenciaram. Uma grande parte desta descoberta é feita através da comida. Este aspeto é um dos mais fortes e representativos de uma cultura, uma vez que foi passado de geração em geração para, finalmente, culminar no que é hoje. Considerando esta tendência, a pesquisa acadêmica existente sobre turismo de alimentos, com a preocupação de entender a interação entre consumidores, foi concebida, mas é limitada. Por conseguinte, a presente tese tem como objetivo perceber a interação dos membros de uma comunidade online de turismo de alimentos usando um método qualitativo de netnografia. Os resultados mostram a ascensão de três temas que podem estar relacionados com comunidades online de turismo de alimentos. O mais evidente é a liderança online demonstrada pelo relacionamento acentuado entre o líder e os seguidores da comunidade. Em segundo lugar, o conhecimento surge como tema devido à troca contínua de conhecimento sobre turismo de alimentos nas comunidades. Por último, acompanhando o turismo de alimentos surge o desenvolvimento de emoções e influência de comportamentos, por tal o último tema a ser considerado é consequências. Para concluir, as implicações incluem a forma como os donos de negócios de turismo de alimentos devem anunciar as suas experiências alimentares, como podem recolher informação valiosa sobre o seu público-alvo e a razão pela qual líderes de opinião não devem ser ignorados.Oliveira, Pedro Luís Lopes deVeritati - Repositório Institucional da Universidade Católica PortuguesaLobato, Luís Maria Fernandes Guimarães2020-01-14T11:31:05Z2019-07-0520192019-07-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29235TID:202271684enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:34:47Zoai:repositorio.ucp.pt:10400.14/29235Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:28.143027Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
title Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
spellingShingle Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
Lobato, Luís Maria Fernandes Guimarães
Food tourism
Netnography
Online communities
Online leadership
Knowledge
Consequences
YouTube
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
title_full Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
title_fullStr Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
title_full_unstemmed Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
title_sort Food tourism : a netnographic study about online engagement on food tourism communities and what to look for as a business owner
author Lobato, Luís Maria Fernandes Guimarães
author_facet Lobato, Luís Maria Fernandes Guimarães
author_role author
dc.contributor.none.fl_str_mv Oliveira, Pedro Luís Lopes de
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Lobato, Luís Maria Fernandes Guimarães
dc.subject.por.fl_str_mv Food tourism
Netnography
Online communities
Online leadership
Knowledge
Consequences
YouTube
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Food tourism
Netnography
Online communities
Online leadership
Knowledge
Consequences
YouTube
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Food tourism is becoming a relevant and developing trend in the industry of tourism. Consumers nowadays travel in order to explore and to get acquainted with cultures and realities they haven’t experienced. A substantial part of this discovery is played by food. This cultural feature is one of the strongest and most representative, it has been passed on from generation to generation to, ultimately, culminate on what it is today. Considering this trend, existing academic research about food tourism with the target of understanding consumers’ engagement has been conceived but is limited. Therefore, by using a qualitative method of netnography, the present thesis aims to understand users’ engagement in the online food tourism community. Results show the emergence of three themes that can be related to online food tourism communities. The most evident is online leadership demonstrated by the tight relationship between the leader and followers of the community. Secondly, knowledge is a theme due to the continuous exchange of food tourism expertise within the communities. Lastly, food tourism comes hand in hand with the development of emotions and the influence of behaviours, and thus the last theme to be considered is consequences. To conclude, implications include how food tourism business owners should advertise their food experiences, how they could collect valuable insights about their target audience and why opinion leaders shouldn’t be ignored.
publishDate 2019
dc.date.none.fl_str_mv 2019-07-05
2019
2019-07-05T00:00:00Z
2020-01-14T11:31:05Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/29235
TID:202271684
url http://hdl.handle.net/10400.14/29235
identifier_str_mv TID:202271684
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799131942475530240

Registros relacionados