How to potentiate the business model of Mobitto for B2B?

Detalhes bibliográficos
Autor(a) principal: Seabra, Sara Albuquerque Moreira de
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11667
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling How to potentiate the business model of Mobitto for B2B?MobittoCrowdsourced mobile loyalty appBusiness modelBusiness-to-businessA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe era of traditional loyalty cards is coming to an end. The growing penetration rate of mobile devices is re-shaping the way small businesses develop their marketing activities with the objective of retaining their existing customers and getting new ones. These devices allow businesses to get real-time data on their customers that ultimately lead to more personalized messages and the possibility of rewarding the most loyal to their brands, creating a totally different engaging experience. A crowdsourced mobile loyalty app based on these functionalities was just launched by Mobitto, an online startup, in May 2013. This work project studies the company’s business model and focuses its analysis on the business-to-business (B2B) side by providing recommendations to optimize key aspects that are highly valued by businesses and will improve their experience in this online loyalty program.NSBE - UNLSoeiro, Filipe CastroRUNSeabra, Sara Albuquerque Moreira de2017-03-18T01:30:15Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11667enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:16Zoai:run.unl.pt:10362/11667Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:27.613496Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to potentiate the business model of Mobitto for B2B?
title How to potentiate the business model of Mobitto for B2B?
spellingShingle How to potentiate the business model of Mobitto for B2B?
Seabra, Sara Albuquerque Moreira de
Mobitto
Crowdsourced mobile loyalty app
Business model
Business-to-business
title_short How to potentiate the business model of Mobitto for B2B?
title_full How to potentiate the business model of Mobitto for B2B?
title_fullStr How to potentiate the business model of Mobitto for B2B?
title_full_unstemmed How to potentiate the business model of Mobitto for B2B?
title_sort How to potentiate the business model of Mobitto for B2B?
author Seabra, Sara Albuquerque Moreira de
author_facet Seabra, Sara Albuquerque Moreira de
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Seabra, Sara Albuquerque Moreira de
dc.subject.por.fl_str_mv Mobitto
Crowdsourced mobile loyalty app
Business model
Business-to-business
topic Mobitto
Crowdsourced mobile loyalty app
Business model
Business-to-business
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2017-03-18T01:30:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11667
url http://hdl.handle.net/10362/11667
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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