Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?

Detalhes bibliográficos
Autor(a) principal: Singh, Sanprit
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11668
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?MobittoMulti-sided platformBusiness model analysismobile multi-firm loyalty programStartupA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe present work project is a business model analysis of Mobitto. Mobitto is a Lisbon-based multi-sided platform that creates value by enabling direct interactions between two sides, namely businesses and consumers, through a mobile smartphone application. Businesses can advertise campaigns to consumers through the application. Purchases through the application are rewarded with loyalty points. Mobitto takes a 30% margin on the transactions of loyalty points. In order to create value, Mobitto needs to elaborate a strategy on how to attract both sides to the platform and on which side to focus first. Hence the question, how to solve the chicken-and-egg problem for Mobitto? Environmental factors and market trends are favorable for Mobitto’s value proposition. Competitive assessment confirms Mobitto’s innovativeness as no other player predominates the market for mobile loyalty applications. International benchmarks and operational analysis suggest, to focus Mobitto’s seeding strategy on the business side. Strategic objectives and correspondent KPIs are developed and integrated into an implementation and recommendations plan that puts the focus on merchant acquisition and customer service.NSBE - UNLSoeiro, Filipe CastroRUNSingh, Sanprit2017-03-18T01:30:15Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11668enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:16Zoai:run.unl.pt:10362/11668Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:27.657388Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
title Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
spellingShingle Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
Singh, Sanprit
Mobitto
Multi-sided platform
Business model analysis
mobile multi-firm loyalty program
Startup
title_short Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
title_full Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
title_fullStr Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
title_full_unstemmed Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
title_sort Business model analysis of mobitto: how to solve the chicken and egg problem of a multi-sided platform?
author Singh, Sanprit
author_facet Singh, Sanprit
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Singh, Sanprit
dc.subject.por.fl_str_mv Mobitto
Multi-sided platform
Business model analysis
mobile multi-firm loyalty program
Startup
topic Mobitto
Multi-sided platform
Business model analysis
mobile multi-firm loyalty program
Startup
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2017-03-18T01:30:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11668
url http://hdl.handle.net/10362/11668
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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