Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v9i3.4043 |
Resumo: | The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period. |
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Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implicationsdisability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; JapanThe Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period.Cogitatio2021-08-05info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v9i3.4043oai:ojs.cogitatiopress.com:article/4043Media and Communication; Vol 9, No 3 (2021): Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures; 101-1112183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/4043https://doi.org/10.17645/mac.v9i3.4043https://www.cogitatiopress.com/mediaandcommunication/article/view/4043/4043Copyright (c) 2021 Olga Kolotouchkina, Carmen Llorente-Barroso, María Luisa García-Guardia, Juan Pavónhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKolotouchkina, OlgaLlorente-Barroso, CarmenGarcía-Guardia, María LuisaPavón, Juan2022-12-20T10:57:33Zoai:ojs.cogitatiopress.com:article/4043Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:17.972246Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
title |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
spellingShingle |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications Kolotouchkina, Olga disability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; Japan |
title_short |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
title_full |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
title_fullStr |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
title_full_unstemmed |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
title_sort |
Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
author |
Kolotouchkina, Olga |
author_facet |
Kolotouchkina, Olga Llorente-Barroso, Carmen García-Guardia, María Luisa Pavón, Juan |
author_role |
author |
author2 |
Llorente-Barroso, Carmen García-Guardia, María Luisa Pavón, Juan |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Kolotouchkina, Olga Llorente-Barroso, Carmen García-Guardia, María Luisa Pavón, Juan |
dc.subject.por.fl_str_mv |
disability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; Japan |
topic |
disability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; Japan |
description |
The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-05 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v9i3.4043 oai:ojs.cogitatiopress.com:article/4043 |
url |
https://doi.org/10.17645/mac.v9i3.4043 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/4043 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/4043 https://doi.org/10.17645/mac.v9i3.4043 https://www.cogitatiopress.com/mediaandcommunication/article/view/4043/4043 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 9, No 3 (2021): Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures; 101-111 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130651757117440 |