Development of social media and web 2.0 in the top hotel chains
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100003 |
Resumo: | The purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to examine what influences certain independent variables have in the greater use of these information and communication technologies. The web sites of the world's 50 largest hotel chains have been classified according to an index of visibility, considering the most important Web 2.0 tools and social networks. Results indicate a low use of Web 2.0 tools by hotel chains. However, their presence in social networks is more significant. The size and the age of the hotel chain influence the increased use of Web 2.0 and social communication media. |
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Development of social media and web 2.0 in the top hotel chainsE-participationhotel chainssocial communication mediavisibilityweb 2.0The purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to examine what influences certain independent variables have in the greater use of these information and communication technologies. The web sites of the world's 50 largest hotel chains have been classified according to an index of visibility, considering the most important Web 2.0 tools and social networks. Results indicate a low use of Web 2.0 tools by hotel chains. However, their presence in social networks is more significant. The size and the age of the hotel chain influence the increased use of Web 2.0 and social communication media.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2013-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100003Tourism & Management Studies v.9 n.1 2013reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100003Rosario,Arturo Haro deRodríguez,María del Mar GálvezPérez,María del Carmen Cabainfo:eu-repo/semantics/openAccess2024-02-06T17:28:53Zoai:scielo:S2182-84582013000100003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:00.539219Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Development of social media and web 2.0 in the top hotel chains |
title |
Development of social media and web 2.0 in the top hotel chains |
spellingShingle |
Development of social media and web 2.0 in the top hotel chains Rosario,Arturo Haro de E-participation hotel chains social communication media visibility web 2.0 |
title_short |
Development of social media and web 2.0 in the top hotel chains |
title_full |
Development of social media and web 2.0 in the top hotel chains |
title_fullStr |
Development of social media and web 2.0 in the top hotel chains |
title_full_unstemmed |
Development of social media and web 2.0 in the top hotel chains |
title_sort |
Development of social media and web 2.0 in the top hotel chains |
author |
Rosario,Arturo Haro de |
author_facet |
Rosario,Arturo Haro de Rodríguez,María del Mar Gálvez Pérez,María del Carmen Caba |
author_role |
author |
author2 |
Rodríguez,María del Mar Gálvez Pérez,María del Carmen Caba |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rosario,Arturo Haro de Rodríguez,María del Mar Gálvez Pérez,María del Carmen Caba |
dc.subject.por.fl_str_mv |
E-participation hotel chains social communication media visibility web 2.0 |
topic |
E-participation hotel chains social communication media visibility web 2.0 |
description |
The purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to examine what influences certain independent variables have in the greater use of these information and communication technologies. The web sites of the world's 50 largest hotel chains have been classified according to an index of visibility, considering the most important Web 2.0 tools and social networks. Results indicate a low use of Web 2.0 tools by hotel chains. However, their presence in social networks is more significant. The size and the age of the hotel chain influence the increased use of Web 2.0 and social communication media. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100003 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100003 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100003 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
dc.source.none.fl_str_mv |
Tourism & Management Studies v.9 n.1 2013 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137390658322432 |