Personal marketing and the recruitment and selection process: Hiring attributes and particularities in tourism and hospitality

• Autor(a) principal: Dominique-Ferreira, Sergio
• Data de Publicação: 2021
• Outros Autores: Rodrigues, Benilda Queirós, Braga, Rui José
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/11110/2155
• topic: Personal marketing; tourism management; human capital; recruitment/hiring process; tourism management; artificial intelligence

The competitiveness of the labour market is a critical challenge for future professionals. This work intends to analyse the importance of personal marketing in the professionalization of human resources, as well as the most valued skills in the labour market. For this purpose, sample was composed of recent graduates in tourism/hospitality and other areas (for comparison). The main results show that using perso- nal marketing techniques in job search, develop a personal brand and digital social strategically are perceived as key in the tourism industry. This work enables academic institutions to better adjust tourism degree programmes, as well as a more efficient programme assess- ment and evaluation. It also provides employees valuable information to be more competitive in the labour market.