A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/public/pub/id/711 http://hdl.handle.net/10071/8640 |
Resumo: | The aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)Sustainable competitive positional advantageCost leadershipDifferentiationStrategiesMotivatorsInhibitorsThe aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India.Progress IPS LLC2015-03-20T16:56:37Z2011-01-01T00:00:00Z20112015-03-20T16:54:41Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/711http://hdl.handle.net/10071/8640eng2075-4124Selvarasu, A.Filipe, J. A.Kathiravan, C.Ferreira, Manuel Alberto M.Pedro, M. I.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:35:45Zoai:repositorio.iscte-iul.pt:10071/8640Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:16:11.738371Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
title |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
spellingShingle |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) Selvarasu, A. Sustainable competitive positional advantage Cost leadership Differentiation Strategies Motivators Inhibitors |
title_short |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
title_full |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
title_fullStr |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
title_full_unstemmed |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
title_sort |
A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India) |
author |
Selvarasu, A. |
author_facet |
Selvarasu, A. Filipe, J. A. Kathiravan, C. Ferreira, Manuel Alberto M. Pedro, M. I. |
author_role |
author |
author2 |
Filipe, J. A. Kathiravan, C. Ferreira, Manuel Alberto M. Pedro, M. I. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Selvarasu, A. Filipe, J. A. Kathiravan, C. Ferreira, Manuel Alberto M. Pedro, M. I. |
dc.subject.por.fl_str_mv |
Sustainable competitive positional advantage Cost leadership Differentiation Strategies Motivators Inhibitors |
topic |
Sustainable competitive positional advantage Cost leadership Differentiation Strategies Motivators Inhibitors |
description |
The aim of this study is to identify and to describe the sustainable competitive positional advantage of various English Dailies in Tamilnadu (India) in general. Cost leaderships (price) and the differentiations based on demographics, psychographics, reading activity, opinion and interest are particularly considered. In order to reach this scope a theory of sustainable competitive positional advantage is proposed, in the context of print media in India. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-01T00:00:00Z 2011 2015-03-20T16:56:37Z 2015-03-20T16:54:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/public/pub/id/711 http://hdl.handle.net/10071/8640 |
url |
https://ciencia.iscte-iul.pt/public/pub/id/711 http://hdl.handle.net/10071/8640 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2075-4124 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Progress IPS LLC |
publisher.none.fl_str_mv |
Progress IPS LLC |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799134720017039360 |