El año asterisco en la exhibición cinematográfica en Argentina: ¿aceleración de procesos en curso?

• Autor(a) principal: González, Leandro
• Data de Publicação: 2023
• Outros Autores: Marino, Santiago
• Tipo de documento: Artigo
• Idioma: spa
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.14591/aniki.v10n2.991
• topic: Cinema; Argentina; exhibition; cultural industries; platforms; pandemic; Cine; Argentina; exhibición; industrias culturales; plataformas; pandemia; Cinema; Argentina; exibição; indústrias culturais; plataformas; pandemia

The article addresses the impact of the Covid-19 pandemic on movie theaters in Argentina. Based on a set of theoretical elements that are nourished by the Political Economy of Communication and a methodology that combines qualitative and quantitative aspects, it offers a global panorama to contextualize and analyze in depth the Argentine case. The hypothesis maintains that the sanitary conditions established by the pandemic accelerated a trickle-down process: the drop in attendance at movie theaters and the displacement of premieres to other exhibition windows, such as those targeting domestic consumption. This has affected the strategies that producers and exhibitors adopted for the premieres. We conclude that cinema cannot be thought of outside the expanded audiovisual space in which OTT platforms have become new dominant actors in the global value chains of audiovisual media.