Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services

Detalhes bibliográficos
Autor(a) principal: Pêgas, Mariana Salgueiro Fernandes Gonçalves
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138806
Resumo: Despite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The focus is then narrowed on the Peer-to-Peer Accommodation Model with an analysis of its main components, advantages, and vulnerabilities. Three detailed recommendations are ultimately proposed to strategically optimize this business model and address innovation opportunities. In this particular part, the proposed recommendation regards Add-On Services that P2P Accommodation platforms should take in consideration in order to protect their business model from unexpected shocks that might block international or domestic travel. To conclude, key insights and possible extensions are provided.
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spelling Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on servicesStrategyTourismBusiness modelOnline travel agenciesBusiness model innovationPeer-to-peer platformsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDespite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The focus is then narrowed on the Peer-to-Peer Accommodation Model with an analysis of its main components, advantages, and vulnerabilities. Three detailed recommendations are ultimately proposed to strategically optimize this business model and address innovation opportunities. In this particular part, the proposed recommendation regards Add-On Services that P2P Accommodation platforms should take in consideration in order to protect their business model from unexpected shocks that might block international or domestic travel. To conclude, key insights and possible extensions are provided.Okhmatovskiy, IlyaRUNPêgas, Mariana Salgueiro Fernandes Gonçalves2022-05-27T16:31:33Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138806TID:202974308enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:12Zoai:run.unl.pt:10362/138806Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:14.029204Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
title Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
spellingShingle Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
Pêgas, Mariana Salgueiro Fernandes Gonçalves
Strategy
Tourism
Business model
Online travel agencies
Business model innovation
Peer-to-peer platforms
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
title_full Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
title_fullStr Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
title_full_unstemmed Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
title_sort Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: add-on services
author Pêgas, Mariana Salgueiro Fernandes Gonçalves
author_facet Pêgas, Mariana Salgueiro Fernandes Gonçalves
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Pêgas, Mariana Salgueiro Fernandes Gonçalves
dc.subject.por.fl_str_mv Strategy
Tourism
Business model
Online travel agencies
Business model innovation
Peer-to-peer platforms
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Tourism
Business model
Online travel agencies
Business model innovation
Peer-to-peer platforms
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Despite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The focus is then narrowed on the Peer-to-Peer Accommodation Model with an analysis of its main components, advantages, and vulnerabilities. Three detailed recommendations are ultimately proposed to strategically optimize this business model and address innovation opportunities. In this particular part, the proposed recommendation regards Add-On Services that P2P Accommodation platforms should take in consideration in order to protect their business model from unexpected shocks that might block international or domestic travel. To conclude, key insights and possible extensions are provided.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-27T16:31:33Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138806
TID:202974308
url http://hdl.handle.net/10362/138806
identifier_str_mv TID:202974308
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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