Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/142527 |
Resumo: | Despite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The focus is then narrowed on the Peer-to-Peer Accommodation Model with an analysis of its main components, advantages, and vulnerabilities. Three detailed recommendations are ultimately proposed to strategically optimize this business model and address innovation opportunities. In this individual section, the proposed recommendation tackles identified vulnerabilities of the P2P business model, with focus on negative externalities in local communities, and the regulatory context. Additionally, a set of actions is analyzed to increase the sustainability of this business model. |
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Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainabilityStrategySustainabilityTourismBusiness modelBusiness model innovationPeer-to-peer platformsOnline travel agencyDomínio/Área Científica::Ciências Sociais::Economia e GestãoDespite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The focus is then narrowed on the Peer-to-Peer Accommodation Model with an analysis of its main components, advantages, and vulnerabilities. Three detailed recommendations are ultimately proposed to strategically optimize this business model and address innovation opportunities. In this individual section, the proposed recommendation tackles identified vulnerabilities of the P2P business model, with focus on negative externalities in local communities, and the regulatory context. Additionally, a set of actions is analyzed to increase the sustainability of this business model.Okhmatovskiy, IlyaRUNResende, Francisca Bélico de Velasco Neno de2022-07-28T07:21:07Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142527TID:203021983enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:17Zoai:run.unl.pt:10362/142527Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:22.108894Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
title |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
spellingShingle |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability Resende, Francisca Bélico de Velasco Neno de Strategy Sustainability Tourism Business model Business model innovation Peer-to-peer platforms Online travel agency Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
title_full |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
title_fullStr |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
title_full_unstemmed |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
title_sort |
Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry- recommendation: strategic actions to improve competitiveness and sustainability |
author |
Resende, Francisca Bélico de Velasco Neno de |
author_facet |
Resende, Francisca Bélico de Velasco Neno de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Okhmatovskiy, Ilya RUN |
dc.contributor.author.fl_str_mv |
Resende, Francisca Bélico de Velasco Neno de |
dc.subject.por.fl_str_mv |
Strategy Sustainability Tourism Business model Business model innovation Peer-to-peer platforms Online travel agency Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Strategy Sustainability Tourism Business model Business model innovation Peer-to-peer platforms Online travel agency Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Despite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The focus is then narrowed on the Peer-to-Peer Accommodation Model with an analysis of its main components, advantages, and vulnerabilities. Three detailed recommendations are ultimately proposed to strategically optimize this business model and address innovation opportunities. In this individual section, the proposed recommendation tackles identified vulnerabilities of the P2P business model, with focus on negative externalities in local communities, and the regulatory context. Additionally, a set of actions is analyzed to increase the sustainability of this business model. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-07-28T07:21:07Z 2022-01-19 2022-01-19T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/142527 TID:203021983 |
url |
http://hdl.handle.net/10362/142527 |
identifier_str_mv |
TID:203021983 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138100662763520 |