Apple and the personal computer business in 2021

• Autor(a) principal: Cunha, Ana Sofia Ferreira e
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/144893
• topic: Strategy; Competitive advantage; Apple; Pc; M1 chip; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Thefirstpartofthisreportpresentsthecasestudy“CompetitivePositionofAppleInc.in2021”, which describes Apple’s current overall business situation, with emphasis on the iPhone. Following the guidelines of this Field Lab, both an industry and a company analysis were performed by applying the literature review concepts, while studying the disruptive innovation linked to Apple. So far, Apple’s current strategy is not sustainable in the long run due to both high dependence on one product and to the deviation of consumer’s brand perception. The second section entails the individual paper “Apple and the Personal Computer Business in 2021”, focusing on the famous Mac line and recent M1 chip. Following the guidelines of this Field Lab, both an industry and a company analysis were performed by applying the literature review concepts, confirming Apple's competitive advantage in the personal computer industry. This thesis uses publicly available information until the 30th of September 2021. Any changes concerning product introductions or financial figures after this reference date are not considered.