Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/143220 |
Resumo: | Growth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win. |
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Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streamingCompetitive strategyValue creationCompetitive advantageDisruptionBusiness model innovationCorporate advantageSustainability of competitive advantageVertical integrationHorizontal integrationDomínio/Área Científica::Ciências Sociais::Economia e GestãoGrowth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win.Costa, Afonso AlmeidaRUNRato, Carolina Ramos2022-08-24T08:28:48Z2022-06-012022-01-062022-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143220TID:203050410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:25Zoai:run.unl.pt:10362/143220Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:46.031420Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
title |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
spellingShingle |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming Rato, Carolina Ramos Competitive strategy Value creation Competitive advantage Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Vertical integration Horizontal integration Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
title_full |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
title_fullStr |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
title_full_unstemmed |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
title_sort |
Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming |
author |
Rato, Carolina Ramos |
author_facet |
Rato, Carolina Ramos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Afonso Almeida RUN |
dc.contributor.author.fl_str_mv |
Rato, Carolina Ramos |
dc.subject.por.fl_str_mv |
Competitive strategy Value creation Competitive advantage Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Vertical integration Horizontal integration Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Competitive strategy Value creation Competitive advantage Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Vertical integration Horizontal integration Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Growth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-08-24T08:28:48Z 2022-06-01 2022-01-06 2022-06-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/143220 TID:203050410 |
url |
http://hdl.handle.net/10362/143220 |
identifier_str_mv |
TID:203050410 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138103363895296 |