Laying foundations for successful customer relationship management - the case of landing jobs

Detalhes bibliográficos
Autor(a) principal: Nunes, Maria João Teixeira
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/106993
Resumo: The purpose of this study is to lay the foundations forLanding.jobs tobuildsuccessful customer relationship strategies, dueto the need for automation in dealing with customersrecently created by the company’s expansion.After reviewing Customer Relationship Management (CRM) literature focused on success factors and challenges of implementing CRM strategies, a descriptive analysis of Landing.jobs’ user base was performed, as well as an in-depth review of its customer journey and assessment of pains, finalized with an online survey to gather talent insights. Overall, Landing.jobs needs focusing on gathering quality knowledge on talent, which was concluded to be eased by implementing a CRM software to manage more efficiently the relationship with the customer base.
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spelling Laying foundations for successful customer relationship management - the case of landing jobsCustomer relationship managementOnline recruitmentLanding jobsCustomer journeyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this study is to lay the foundations forLanding.jobs tobuildsuccessful customer relationship strategies, dueto the need for automation in dealing with customersrecently created by the company’s expansion.After reviewing Customer Relationship Management (CRM) literature focused on success factors and challenges of implementing CRM strategies, a descriptive analysis of Landing.jobs’ user base was performed, as well as an in-depth review of its customer journey and assessment of pains, finalized with an online survey to gather talent insights. Overall, Landing.jobs needs focusing on gathering quality knowledge on talent, which was concluded to be eased by implementing a CRM software to manage more efficiently the relationship with the customer base.Cardoso, ElizabeteRUNNunes, Maria João Teixeira2020-11-12T10:59:51Z2020-01-232020-01-032020-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/106993TID:202495752enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:46Zoai:run.unl.pt:10362/106993Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:50.339306Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Laying foundations for successful customer relationship management - the case of landing jobs
title Laying foundations for successful customer relationship management - the case of landing jobs
spellingShingle Laying foundations for successful customer relationship management - the case of landing jobs
Nunes, Maria João Teixeira
Customer relationship management
Online recruitment
Landing jobs
Customer journey
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Laying foundations for successful customer relationship management - the case of landing jobs
title_full Laying foundations for successful customer relationship management - the case of landing jobs
title_fullStr Laying foundations for successful customer relationship management - the case of landing jobs
title_full_unstemmed Laying foundations for successful customer relationship management - the case of landing jobs
title_sort Laying foundations for successful customer relationship management - the case of landing jobs
author Nunes, Maria João Teixeira
author_facet Nunes, Maria João Teixeira
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Nunes, Maria João Teixeira
dc.subject.por.fl_str_mv Customer relationship management
Online recruitment
Landing jobs
Customer journey
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Customer relationship management
Online recruitment
Landing jobs
Customer journey
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this study is to lay the foundations forLanding.jobs tobuildsuccessful customer relationship strategies, dueto the need for automation in dealing with customersrecently created by the company’s expansion.After reviewing Customer Relationship Management (CRM) literature focused on success factors and challenges of implementing CRM strategies, a descriptive analysis of Landing.jobs’ user base was performed, as well as an in-depth review of its customer journey and assessment of pains, finalized with an online survey to gather talent insights. Overall, Landing.jobs needs focusing on gathering quality knowledge on talent, which was concluded to be eased by implementing a CRM software to manage more efficiently the relationship with the customer base.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-12T10:59:51Z
2020-01-23
2020-01-03
2020-01-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/106993
TID:202495752
url http://hdl.handle.net/10362/106993
identifier_str_mv TID:202495752
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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