Influence of cultural distance on the internationalisation of Spanish hotel companies

Detalhes bibliográficos
Autor(a) principal: Gémar, Germán
Data de Publicação: 2024
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/644
Resumo: This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given country involves certain especially relevant variables. We refer to the variables deal-focus or relationship-focus cultures, formal or informal cultures, rigid-time or fluid-time cultures and expressive or reserved cultures.As a goal, we propose to discover if these have a measurable influence, how “cultural distance” affects choice of a destination at which to internationalise a chain, and if countries chosen by Spanish hoteliers are more culturally compatible with Spain. The results of this study support the conclusion that cultural distance should be taken into account in studies of internationalisation of hotels.
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spelling Influence of cultural distance on the internationalisation of Spanish hotel companiesInfluencia de la distancia cultural en la internacionalización de la industria hotelera españolaCultural distancestrategic managementinternationalisationGesteland’s modelcountry riskhotel IndustryThis paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given country involves certain especially relevant variables. We refer to the variables deal-focus or relationship-focus cultures, formal or informal cultures, rigid-time or fluid-time cultures and expressive or reserved cultures.As a goal, we propose to discover if these have a measurable influence, how “cultural distance” affects choice of a destination at which to internationalise a chain, and if countries chosen by Spanish hoteliers are more culturally compatible with Spain. The results of this study support the conclusion that cultural distance should be taken into account in studies of internationalisation of hotels.Plasmamos en este trabajo un estudio sobre la influencia de la “distancia cultural” en la internacionalización de la empresa hotelera española. Paradefinir la “distancia cultural” nos basamos en el “modelo de Gesteland” que se presenta como idóneo para medirla en cada destino. La interpretación de las conductas de las personas de un determinado país hace que determinadas variables cobren especial relevancia. Nos referimos a variables como culturas orientadas al negocio o a la relación, formales o informales, flexibles o rígidas con el tiempo y culturas expresivas o reservadas. Como objetivo, planteamos descubrir si influye y hasta qué punto lo hace la distancia cultural en la elección de un destino para internacionalizar una cadena hotelera y si los países que están eligiendo los hoteleros españoles son los más compatibles culturalmente. Los resultados de este estudio permiten, poder concluir que la distancia cultural se debe tener en cuenta en los estudios de internacionalización hotelera.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/644Revista Encontros Científicos - Tourism & Management Studies; v. 10 n. 1 (2014); 31-36Tourism & Management Studies; Vol. 10 N.º 1 (2014); 31-36Tourism & Management Studies; Vol. 10 No. 1 (2014); 31-36Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 Núm. 1 (2014); 31-362182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/644https://tmstudies.net/index.php/ectms/article/view/644/1148Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessGémar, Germán2024-01-17T15:28:49Zoai:ojs.pkp.sfu.ca:article/644Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:21.851926Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Influence of cultural distance on the internationalisation of Spanish hotel companies
Influencia de la distancia cultural en la internacionalización de la industria hotelera española
title Influence of cultural distance on the internationalisation of Spanish hotel companies
spellingShingle Influence of cultural distance on the internationalisation of Spanish hotel companies
Gémar, Germán
Cultural distance
strategic management
internationalisation
Gesteland’s model
country risk
hotel Industry
title_short Influence of cultural distance on the internationalisation of Spanish hotel companies
title_full Influence of cultural distance on the internationalisation of Spanish hotel companies
title_fullStr Influence of cultural distance on the internationalisation of Spanish hotel companies
title_full_unstemmed Influence of cultural distance on the internationalisation of Spanish hotel companies
title_sort Influence of cultural distance on the internationalisation of Spanish hotel companies
author Gémar, Germán
author_facet Gémar, Germán
author_role author
dc.contributor.author.fl_str_mv Gémar, Germán
dc.subject.por.fl_str_mv Cultural distance
strategic management
internationalisation
Gesteland’s model
country risk
hotel Industry
topic Cultural distance
strategic management
internationalisation
Gesteland’s model
country risk
hotel Industry
description This paper analyses a study of the influence of “cultural distance” on the internationalisation of Spanish hotel companies. To define “cultural distance” we rely on Gesteland’s model which allows measurement of this for each destination. Interpretation of the behaviour of people in a given country involves certain especially relevant variables. We refer to the variables deal-focus or relationship-focus cultures, formal or informal cultures, rigid-time or fluid-time cultures and expressive or reserved cultures.As a goal, we propose to discover if these have a measurable influence, how “cultural distance” affects choice of a destination at which to internationalise a chain, and if countries chosen by Spanish hoteliers are more culturally compatible with Spain. The results of this study support the conclusion that cultural distance should be taken into account in studies of internationalisation of hotels.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/644
url https://tmstudies.net/index.php/ectms/article/view/644
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/644
https://tmstudies.net/index.php/ectms/article/view/644/1148
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 10 n. 1 (2014); 31-36
Tourism & Management Studies; Vol. 10 N.º 1 (2014); 31-36
Tourism & Management Studies; Vol. 10 No. 1 (2014); 31-36
Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 Núm. 1 (2014); 31-36
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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