Export and internationalization field lab vicaima business plan

Detalhes bibliográficos
Autor(a) principal: Resende, Pedro Miguel Oliveira Atão
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23069
Resumo: This master thesis studies the most appropriate entry mode to Cuba for Vicaima and its subsequent stages of internationalization. I analyze the general business environment in Cuba and the attractiveness of the interior door industry in Cuba with a Pestle analysis and 5 forces of Porter, respectively, and we define the company’s organizational resource platform. I also study the pros and cons of diverse internationalization modes and concluded that a successive stage model approach is the most suitable for SME companies like Vicaima. I conclude that Vicaima should start its internationalization mode with Indirect Exportation and evolve into a servicing facility.
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spelling Export and internationalization field lab vicaima business planInternationalization planVicaimaEntry modesCubaHotel industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis master thesis studies the most appropriate entry mode to Cuba for Vicaima and its subsequent stages of internationalization. I analyze the general business environment in Cuba and the attractiveness of the interior door industry in Cuba with a Pestle analysis and 5 forces of Porter, respectively, and we define the company’s organizational resource platform. I also study the pros and cons of diverse internationalization modes and concluded that a successive stage model approach is the most suitable for SME companies like Vicaima. I conclude that Vicaima should start its internationalization mode with Indirect Exportation and evolve into a servicing facility.Santos, PedroRUNResende, Pedro Miguel Oliveira Atão2017-09-05T09:30:48Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23069TID:201716070enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:07Zoai:run.unl.pt:10362/23069Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:38.466384Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Export and internationalization field lab vicaima business plan
title Export and internationalization field lab vicaima business plan
spellingShingle Export and internationalization field lab vicaima business plan
Resende, Pedro Miguel Oliveira Atão
Internationalization plan
Vicaima
Entry modes
Cuba
Hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Export and internationalization field lab vicaima business plan
title_full Export and internationalization field lab vicaima business plan
title_fullStr Export and internationalization field lab vicaima business plan
title_full_unstemmed Export and internationalization field lab vicaima business plan
title_sort Export and internationalization field lab vicaima business plan
author Resende, Pedro Miguel Oliveira Atão
author_facet Resende, Pedro Miguel Oliveira Atão
author_role author
dc.contributor.none.fl_str_mv Santos, Pedro
RUN
dc.contributor.author.fl_str_mv Resende, Pedro Miguel Oliveira Atão
dc.subject.por.fl_str_mv Internationalization plan
Vicaima
Entry modes
Cuba
Hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization plan
Vicaima
Entry modes
Cuba
Hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This master thesis studies the most appropriate entry mode to Cuba for Vicaima and its subsequent stages of internationalization. I analyze the general business environment in Cuba and the attractiveness of the interior door industry in Cuba with a Pestle analysis and 5 forces of Porter, respectively, and we define the company’s organizational resource platform. I also study the pros and cons of diverse internationalization modes and concluded that a successive stage model approach is the most suitable for SME companies like Vicaima. I conclude that Vicaima should start its internationalization mode with Indirect Exportation and evolve into a servicing facility.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-05T09:30:48Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23069
TID:201716070
url http://hdl.handle.net/10362/23069
identifier_str_mv TID:201716070
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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