Internationalization field lab: pontual software solutions

Detalhes bibliográficos
Autor(a) principal: Sousa, Catarina Alexandra Pires de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142493
Resumo: The purpose of this dissertation is to develop an internationalization plan for Pontual Software Solutions, a mid-sized software development Portuguese company operating in the Software industry. This paper identifies possible entry modes that companies can decide when expanding in overseas markets, revealing their main differences. Further, it provides an in-depth analysis of Sweden as one of the potential markets for Pontual to expand, exploring its attributes on primary dimensions: contacts, competition intensity, total market sales, company sales potential, and market entry conditions. The study’s purpose is to evaluate if Sweden is the most attractive market for the internationalization process.
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spelling Internationalization field lab: pontual software solutionsInternational businessStrategySmesEntry modeSoftware industrySwedenDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this dissertation is to develop an internationalization plan for Pontual Software Solutions, a mid-sized software development Portuguese company operating in the Software industry. This paper identifies possible entry modes that companies can decide when expanding in overseas markets, revealing their main differences. Further, it provides an in-depth analysis of Sweden as one of the potential markets for Pontual to expand, exploring its attributes on primary dimensions: contacts, competition intensity, total market sales, company sales potential, and market entry conditions. The study’s purpose is to evaluate if Sweden is the most attractive market for the internationalization process.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNSousa, Catarina Alexandra Pires de2022-01-192021-12-172025-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142493TID:203021754enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:03:57Zoai:run.unl.pt:10362/142493Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:03:57Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab: pontual software solutions
title Internationalization field lab: pontual software solutions
spellingShingle Internationalization field lab: pontual software solutions
Sousa, Catarina Alexandra Pires de
International business
Strategy
Smes
Entry mode
Software industry
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab: pontual software solutions
title_full Internationalization field lab: pontual software solutions
title_fullStr Internationalization field lab: pontual software solutions
title_full_unstemmed Internationalization field lab: pontual software solutions
title_sort Internationalization field lab: pontual software solutions
author Sousa, Catarina Alexandra Pires de
author_facet Sousa, Catarina Alexandra Pires de
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Sousa, Catarina Alexandra Pires de
dc.subject.por.fl_str_mv International business
Strategy
Smes
Entry mode
Software industry
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy
Smes
Entry mode
Software industry
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this dissertation is to develop an internationalization plan for Pontual Software Solutions, a mid-sized software development Portuguese company operating in the Software industry. This paper identifies possible entry modes that companies can decide when expanding in overseas markets, revealing their main differences. Further, it provides an in-depth analysis of Sweden as one of the potential markets for Pontual to expand, exploring its attributes on primary dimensions: contacts, competition intensity, total market sales, company sales potential, and market entry conditions. The study’s purpose is to evaluate if Sweden is the most attractive market for the internationalization process.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142493
TID:203021754
url http://hdl.handle.net/10362/142493
identifier_str_mv TID:203021754
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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