How can forecasting and analysing competition and tourism indicators be applied into setting a dynamic pricing range. An organizational challenge of Indie campers

• Autor(a) principal: Santos, David da Silva
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/37619
• topic: Start up; dynamic pricing; Data; Indie campers; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Indie Campers is a fast growing Start Up – one of the biggest in the Portuguese tourism sector – and, whenever new decisions are on deck to be taken, historical experience, metadata and business environment need to be assessed and analysed firstly to mitigate the risk of new decisions and secondly to adjust expectations and target the right measures. While settling position and expanding, the Start Up’s activity carries many new decisions oftentimes and, as Indie Campers, from year to year has grown, changed and evolved remarkably, some decision analysis deterrents need to be faced and diverted as accurately as possible. Being dynamic pricing one main strategic decision for 2018, internal metadata and external analysis are crucial to assert a well-defined quantitative price strategy and a well-informed qualitative value proposition. The deterrents that are challenged and recommended upon are the lack of adequate internal metadata – adequate in a sense that expansion and growth have increased in such a way that raw data from homologous periods is fairly incomparable – that makes it hard for the company to compare data and apply it to yearly forecast; the lack of resources – being time one of the most valuable, due to scalability and fast-moving growth – that makes it hard for the company to assess macro and micro indicators to understand the environment in which Indie Campers will be competing in and, ultimately, the lack of tools and models to apply in the future that, combined, make setting dynamic pricing a comprehensive and mark-up decision.