Users' brand page participation

Detalhes bibliográficos
Autor(a) principal: Langaro, Daniela
Data de Publicação: 2020
Outros Autores: Salgueiro, Maria De Fátima, Rita, Paulo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/100681
Resumo: Langaro, D., Salgueiro, M. D. F., & Rita, P. (2020). Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658
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spelling Users' brand page participationA new construct to measure participation on social networking sitesBrand communicationsConstruct developmentEstimate effects of social mediaFacebookMeasure audience in social mediaParticipationSNSSocial mediaSocial networking sitesUsers' brand page participationMarketingLangaro, D., Salgueiro, M. D. F., & Rita, P. (2020). Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658The increasing development of brand presence on social networking sites (SNS) requires new practices for monitoring the results of brands' efforts. The current research proposes that users' exposure to brand-related content by means of participating on brand pages is a key measure to be monitored. This proposition builds on previous studies which relate positive business consequences with users' exposure to brand communications. Despite the relevance of capturing users' participation on brand pages, so far very limited effort has been made to propose a construct for measuring it. Thus, three studies were implemented and a new construct was proposed and validated for internal consistency, unidimensionality and nomological validity.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNLangaro, DanielaSalgueiro, Maria De FátimaRita, Paulo2024-01-24T01:31:44Z2020-06-012020-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article17application/pdfhttp://hdl.handle.net/10362/100681eng1477-5212PURE: 18815648https://doi.org/10.1504/IJIMA.2020.107658info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:47:03Zoai:run.unl.pt:10362/100681Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:39:24.527789Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Users' brand page participation
A new construct to measure participation on social networking sites
title Users' brand page participation
spellingShingle Users' brand page participation
Langaro, Daniela
Brand communications
Construct development
Estimate effects of social media
Facebook
Measure audience in social media
Participation
SNS
Social media
Social networking sites
Users' brand page participation
Marketing
title_short Users' brand page participation
title_full Users' brand page participation
title_fullStr Users' brand page participation
title_full_unstemmed Users' brand page participation
title_sort Users' brand page participation
author Langaro, Daniela
author_facet Langaro, Daniela
Salgueiro, Maria De Fátima
Rita, Paulo
author_role author
author2 Salgueiro, Maria De Fátima
Rita, Paulo
author2_role author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Langaro, Daniela
Salgueiro, Maria De Fátima
Rita, Paulo
dc.subject.por.fl_str_mv Brand communications
Construct development
Estimate effects of social media
Facebook
Measure audience in social media
Participation
SNS
Social media
Social networking sites
Users' brand page participation
Marketing
topic Brand communications
Construct development
Estimate effects of social media
Facebook
Measure audience in social media
Participation
SNS
Social media
Social networking sites
Users' brand page participation
Marketing
description Langaro, D., Salgueiro, M. D. F., & Rita, P. (2020). Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658
publishDate 2020
dc.date.none.fl_str_mv 2020-06-01
2020-06-01T00:00:00Z
2024-01-24T01:31:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/100681
url http://hdl.handle.net/10362/100681
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1477-5212
PURE: 18815648
https://doi.org/10.1504/IJIMA.2020.107658
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 17
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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