Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers

Detalhes bibliográficos
Autor(a) principal: Venugopal, Vimala
Data de Publicação: 2022
Outros Autores: Mata, Mário Nuno, Iloka, Chiemelie Benneth, Dantas, Rui, Batista, Anabela, Xavier Rita, João, Moleiro Martins, José
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.21/15507
Resumo: Artigo publicado em revista científica internacional
id RCAP_8c5a81209dae23e05fd4399baf20572c
oai_identifier_str oai:repositorio.ipl.pt:10400.21/15507
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumersAttitudeBehaviorConsumerProductsPurchase intentionXenocentrismAMOS-SEMArtigo publicado em revista científica internacionalAcross the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards the purchase of local and foreign products. In line with this context, and based on samples collected from Malaysia and Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of structural equation modeling. A total of 400 responses were gathered from Malaysia, whereas 453 responses were gathered from Nigeria. Findings from the investigation show that xenocentrism has a positive influence on perceived product quality (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39.2%, Nigeria = 38.4%), Based on these findings, this study concluded that xenocentrism is a valid construct for assessing the purchase behavior of consumers in Malaysia and Nigeria towards foreign products competing in their local markets. On the same note, the findings from this research can be used to develop sustainable marketing strategies suitable for xenocentric consumers across Malaysia and Nigeria (in particular), and the entire developing economies (in general).MDPIRCIPLVenugopal, VimalaMata, Mário NunoIloka, Chiemelie BennethDantas, RuiBatista, AnabelaXavier Rita, JoãoMoleiro Martins, José2023-02-08T17:16:07Z2022-012022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.21/15507engVenugopal, V., Mata, M. N., Iloka, C. B., Dantas, R. D., Batista, A., Rita, J. X., & Martins, J. M. (2022). Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian vs. Nigerian Consumers. Journal of Risk and Financial Management, 15(2), 58. https://doi.org/10.3390/jrfm15020058https://doi.org/10.3390/jrfm15020058info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T10:13:07Zoai:repositorio.ipl.pt:10400.21/15507Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:23:10.063858Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
title Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
spellingShingle Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
Venugopal, Vimala
Attitude
Behavior
Consumer
Products
Purchase intention
Xenocentrism
AMOS-SEM
title_short Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
title_full Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
title_fullStr Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
title_full_unstemmed Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
title_sort Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers
author Venugopal, Vimala
author_facet Venugopal, Vimala
Mata, Mário Nuno
Iloka, Chiemelie Benneth
Dantas, Rui
Batista, Anabela
Xavier Rita, João
Moleiro Martins, José
author_role author
author2 Mata, Mário Nuno
Iloka, Chiemelie Benneth
Dantas, Rui
Batista, Anabela
Xavier Rita, João
Moleiro Martins, José
author2_role author
author
author
author
author
author
dc.contributor.none.fl_str_mv RCIPL
dc.contributor.author.fl_str_mv Venugopal, Vimala
Mata, Mário Nuno
Iloka, Chiemelie Benneth
Dantas, Rui
Batista, Anabela
Xavier Rita, João
Moleiro Martins, José
dc.subject.por.fl_str_mv Attitude
Behavior
Consumer
Products
Purchase intention
Xenocentrism
AMOS-SEM
topic Attitude
Behavior
Consumer
Products
Purchase intention
Xenocentrism
AMOS-SEM
description Artigo publicado em revista científica internacional
publishDate 2022
dc.date.none.fl_str_mv 2022-01
2022-01-01T00:00:00Z
2023-02-08T17:16:07Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.21/15507
url http://hdl.handle.net/10400.21/15507
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Venugopal, V., Mata, M. N., Iloka, C. B., Dantas, R. D., Batista, A., Rita, J. X., & Martins, J. M. (2022). Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian vs. Nigerian Consumers. Journal of Risk and Financial Management, 15(2), 58. https://doi.org/10.3390/jrfm15020058
https://doi.org/10.3390/jrfm15020058
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799133504425951232

Registros relacionados