Business plan of Clothie: an innovative platform to shop for local fashion

• Autor(a) principal: Suaria, Santi
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/17614
• topic: Business plan; Fashion; Retail; Application; Gestão de empresas; Plano de negócio; Moda; Comércio eletrónico; Venda directa; Internet; Telemóvel; Trabalho de projeto; Portugal

The objective of this master project is to develop a business plan for an innovative fashion service. Over one-third of the global population own a smartphone. Statistics reveal that more than 90% of the time spent by smartphone users on their devices, is consumed within Apps. Nevertheless, millions of local stores around the world do not benefit from this opportunity. Clothie wants to unlock the market for those fashion retailers that are struggling to stay in business, by offering a tool capable of creating a potentially unlimited client base. Besides, its entertaining approach to the fashion world is expected to generate unprecedented value for the ones eager to find new apparel products. Shaping its strategy around the concept of ‘Lean Startup’, the team will develop the platform in light of the feedback received from the customers, creating authentic value while saving time and resources. Joining the fast-growing Portuguese economy will facilitate the customer development process, granting the opportunity to introduce Clothie to an increasing audience of tourists keen to shop locally. Thanks to its unique value curve, Clothie is able to stand out from the competition and create a ‘Blue Ocean’ - becoming the first ever 'location-based fashion shopping app' to be released on the market. The astonishing potentialities of the project are evidenced by the financial forecasts generated, which outline the scalability of the business and the exceptional value Clothie can provide to its shareholders.