Business model on the cinema experience within the catering industry: Innovation and opportunities

• Autor(a) principal: Bessière, Noëlle Caroline Claudine Denise
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/19199
• topic: Entrepreneurship; Restaurants; Entertainment; Empreendedorismo; Restaurante; Entretenimento; Comunicação -- Communication; Plano de negócio

London. A freezing Friday night with your friends. You want to go out and have a drink with them in a new place. You have already tried different pubs in London and tonight you want to try something new. You have heard that a new untypical bar has opened its doors and you want to see what it looks like. You arrived in front of the big round door of the “Great Hall”, which you recognised it’s the same door as in the “Lord of the Rings” movies. At the entrance, if the place is not too full you will be able to choose where you want to sit between the 2 floors with 3 different ambiances: The Commune Room, the Spatial ship room or the Western saloon. All the foods and drinks have movies names. Here you are in a friendly and cosy place where you can just have a drink, eat or have both if you like it and also you can play board games. In this project and all along, we are going to talk about “fans” and “fandoms” because our theme bar is about the love of movies, series and books. In a lot of academic lectures and even in day-to-day life, the connotation of fans is very often associated to “negative aspect” (de Kloet and van Zoonen, 2007). Not for us. Our project is to bring all together fans from all around the world (and even the “non-fans”) and have a good time with their friends, to share their same passion about heroes from different universes. In the beginning the bar is designed for fans, but non-fans are also welcomed. The idea of the bar came from my time in Hull City. We had a lot of free time because we hadn’t had class often and with my friend Lucy we talked about a bar. Lucy and I met in London and we spent a lot of time trying new bars every weekend. So we have thought about a place in London where we would like to go but doesn’t exist yet. We would have liked to spend some time in a bar like the one we imagine. Both of us are really books and movies fans. We have often thought of doing a lot of things together in our life, but the idea of the bar was the one, which was the clearest in our head and something we really wanted to see happen. That’s why when I had to choose which subject I will write for my thesis, I have decided to choose this business model that we had already completely created in our head. It is something I’m really passionate about and that I have learned a lot personally and professionally during my time writing it. I’m entrepreneur especially after my studies at Kedge and I’m pretty sure that this idea is achievable.