The pursuit of beauty in ‘the age of powder and paint"

• Autor(a) principal: Rodrigues, Patricia
• Data de Publicação: 2017
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.15/2424
• topic: eighteenth-century fashion;; cosmetics; georgian elites

The British eighteenth century was an age of elegance. A vital importance was put on appearances and the consumer boom of the time assumed epic proportions. Towards the end of the century complexions became increasingly more colourful and hairstyles more extravagant. As Neville Williams puts it, “[it] was par excellence the age of powder and paint” (1957:56) and women spared no effort or cost regarding their appearance since presenting oneself with the latest trends was paramount to a woman’s reputation of being fashionable. High-quality cosmetics, wigs and poufs defined rank and power since they were only affordable to the elites and women would sacrifice comfort and safety for the sake of their fashion. This article aims to present an overview of the use of cosmetics by eighteenth-century elite women and how it constitutes a sign of the increased economic prosperity which prompted the consumers’ boom.